Miebach designs automated and robotized Distribution Center for Binzagr Company in Saudi Arabia

Frankfurt am Main, Saudi Arabia, April 12th, 2018. Binzagr Company is one of the leading, well-reputed distribution companies in Saudi Arabia for a wide range of consumer goods and brands, such as Unilever, Carlsberg and TIGI. Their new Distribution Center is designed to meet the future growth, strengthen their ability to provide premium customer service and to guarantee the quality of their products. Miebach Consulting was responsible for the concept and detailed plan of the logistics center, and will now support the implementation phase as General Planner.

With the new state-of-the-art facility Binzagr will be able to improve the performance of their distribution network by enhancing the speed, flexibility of movements and transportation of their products in the Middle East and Northern Africa region. The site will be located in the King Abdullah Economic City (KAEC) taking advantage of the effectiveness of the port infrastructure and the new regulations for the special economic development zones. The project is fully aligned with the Kingdoms’ 2030 Vision and will be an integral part of this existing initiative.

The complexity as well as the sheer size of the project drove Binzagr Company to look for a solid supply chain consulting and engineering partner. The proven technical capabilities of Miebach Consulting as well as the development of the company’s presence in the Middle East area were essential elements in the selection process.

Miebach Consulting’s first step in 2015 was to determine the concept for the Distribution Center. The best solution proved to be a highly automated system including layer picking robots to implement efficient intralogistics processes and obtain substantial financial benefits. In 2016 and 2017 the detail planning phase took place, including the preparation of technical specifications and documents for the selection of the necessary contractors, followed by the assessment of the proposals and the recommendation to Binzagr Company for the final selection. As General Planner, Miebach Consulting managed among others the selection of architecture and civil engineering companies as well as all specialist firms necessary to the project. Furthermore, Miebach conducted a simulation of the facility during design planning and post tendering to verify the performance of the selected suppliers.

In 2018 to 2019 the testing and commissioning of the Distribution Center will be carried out.

“Through this project and with the support of Miebach Consulting we are expecting to triple productivity while employing the same number of staff and reduce the processing time for each product by at least 10 days. These advantages can be generated both due to the new DC and through the efficiency provided by KAEC’s port,” says Abdullah Binzagr, CEO and chairman of Binzagr Group.

Randy Brown, Sr. Vice President of WareHouse & Logistics for Binzagr Company, adds: „Binzagr and the appointed general contractor are fully committed to the design developed by Miebach for this landmark project securing Binzagr’s leading position in the market for the future. Implementation is currently going full steam ahead."

The project includes:
• The development of the ~300.000 m² site including a low bay warehouse equipped with more than 70 loading docks for the receipt and dispatch of roughly 3.000 pallets per day
• Two automated storage and retrieval systems (ASRS), protected with Oxygen Reduced atmosphere to prevent fires and connected to a high speed, high throughput rail guided vehicle system
• Fully automated preparation of layer stratified pallets through a layer picking robot and semi-automated preparation of completely mixed pallets through automated sequencing and manual picking
• Additional spaces for Added Value Services on a mezzanine floor as well as a comprehensive administration and management office area

A video about the Distribution Center can be viewed here: https://youtu.be/zQiPxF4IRlI

About Binzagr:
Binzagr Company, a part of the reputed and long established Binzagr Group, is amongst the largest and leading Distributors in Saudi Arabia. The company distributes over 1,500 SKUs spread across 28 categories, comprising 55 leading brands, e.g. Unilever, Carlsberg, Hershey, Heinz and SunTop. The Distribution business forms the foundation of Binzagr Company, and one that traces the company’s history from trading on the ancient spice route between Europe and East, since the year 1881. Today, it is among the leading and well reputed Distribution companies in Saudi Arabia, specializing in the distribution and logistics of a wide range of Consumer Products, spanning Food and Drink, Personal & Beauty Care, Home Care and Automotive Tires. More information is available on the company’s website.

Apart from its core business of planning and implementing logistics centers and network structures, Miebach Consulting offers a wide range of services regarding supply chain and intralogistics - from strategic development to ramp-up. Miebach Supply Chain Engineers have 25 branch offices on four continents for its global and local customers. Established more than 40 years ago by Dr. Joachim Miebach the company with a total of 350 employees is among the internationally leading consulting companies for logistics and supply chain design.

Miebach Consulting GmbH
Wiebke Tillmanns
Untermainanlage 6
60329 Frankfurt am Main
E-Mail: tillmanns@miebach.com
Tel. +49 69 273992-0

This release was published on openPR.