Press release
Beach Holidays in UK: Latest Holiday Industry Trends to Drive Popularity of Local Beach Holidays
Market Research Hub
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The global tourism industry has been flourishing over the past few decades and vacation or holiday travel is one of the key sectors in this industry. Travelers seem to choose beach holidays more often, which makes the beach holidays segment more popular than most of the others in vacation travel domain. More than any other reasons, holidaying currently seems to be one of the top reasons to travel, besides business tours. Leading holidaymakers in the United Kingdom have been offering several vacation plans for those who wish to travel abroad but evident rise in the number of ‘staycations’ within the UK since the past few years is expected to provide a decent boost to the growth of holidays market in UK.
According to the report, a majority of UK consumers choose to travel with their friends and family just to relax, experiencing the sun and beach. This tendency will play a key role in strengthening the potential of UK’s beach holiday industry. Italy, Spain, and France have been topping the list of consumers’ choices over the years. However, holidaymakers are now deliberately promoting local, nearby beaches, which could present a range of more convenient and affordable choices to those who are planning a beach holiday in coming years.
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Holidaymakers are strategizing based on the preference of consumers among only tourism, entire holiday package, or only a select of services. Online holiday booking has become immensely popular and will reportedly open up multiple lucrative opportunities of revenue generation in near future. However, as per the data provided by the European Commission, recommendations coming from personal contacts still seem to hold a strong influence on people, when it comes to choosing a beach holiday destination. Online comments and reviews are also identified to be important factors here.
Some of the British beaches have been recently honored with the coveted European Blue Flag status, which categorize them among the safest and cleanest beaches across the world. This factor is projected to hold a major impact on promoting beach holidays in UK, in the next few years. Moreover, leading companies are most likely to prefer providing longer beach breaks in summer over shorter breaks in the city, which will further create an opportunity to diversify the product offerings and extending the portfolio with more options to choose from. Customized beach holidays are also rapidly trending in the UK’s beach holidays market.
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