Demand for Salty Snacks in U.S. Market Estimated to Gain Significant Growth through 2022: Ready-to-Eat Popcorn Drives Demand

Snacking in the U.S. is becoming more prevalent and is now a regular part of the day for many consumers. A fresh study, focusing on the demand for salty snacks in the U.S. has been added to the wide database of Market Research Hub (MRH), with the title of "Salty Snacks-US-March 2018". This is an extensive consumer survey report which provides in-depth analysis and insight maintained by a range of data. With a prime focus on the U.S., the study offers various major aspects of the market, covering consumer attitudes in the current scenario, future prospects and market size for the period of 2012 to 2022.

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At first, the study starts by presenting an executive summary of the salty snacks market with the deep information on the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. To calculate the market size, the research considers total US sales and fan chart forecast of salty snacks, at the current prices, and throughout the forecast till 2022. According to the research prime findings, the salty snacks market accounted for nearly $12 billion, which further continues to grow in the coming years. The market has been driven by increasing prevalence of snacking, population growth and increasing disposable income levels.

In a bid to offer comprehensive insights of the salty snacks, the report has been categorized on the basis of potato chips and tortilla chips, snack nuts, popcorn, cheese snacks and dips. In the present time, Meat snacks, popcorn, and cheese snacks are the category's three largest segments and are responsible for much of the growth. On the other hand, Potato and tortilla chips provide competition for other salty snacks.

Moving further, the research throws lights on the various market drivers contributing towards the market growth including past performance and market size analyzed for the period 2011 to 2016. In addition, market drivers for the category including understanding consumers' motivations for purchasing salty snacks and how those motivations differ by snack type. As reported, snacking continues to grow more prevalent, and the major factor behind this is the number of households with children down for now, and rise in health issues puts spotlight on better-for-you snacks.

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It has been also mentioned in the study that apart from meat snacks, expectations for nutrition, health benefits are low. Therefore, new flavors and varieties are key to continued growth, as the heaviest snackers look for new snacking experiences. Heaviest snackers prioritize taste but want healthy options too.
Moreover, the research presents an analysis of key players along with data for company sales and key strategies applied by the companies. It has been observed in the study that PepsiCo strengthens its lead but faces intensified competition. Cheetos experiential marketing aligns with experiential products, smaller meat snack brands gain momentum, and Campbell Soup becomes major player in snacking with Snyder's-Lance.

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