Automotive Seat Cover Market: Understanding the Key Product Segments and their Future

The automotive seat cover is an accessory that protects the original seat upholstery from wear and lends a customized appearance to the vehicle's interior. The primary function of an automotive seat cover is to provide a high degree of comfort to the driver, while still protecting the original seat upholstery from wear, stains, damage, and to improve the aesthetics of the interior of the vehicle. Automotive seat covers are available in various types depending on the type of seat of the vehicle.

Some vehicles are provided with a bucket seat, which is primarily designed to seat one person and can be adjusted individually. A bench seat is a platform that can seat up to three people and normally cannot be adjusted. Folding seats are rear seats that fold down in the back to create more space for seating. Different types of automotive seat covers are available for different types of seats.

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Rising consumer demand for sophisticated car interiors and car seats with a high level of comfort is expected to drive the automotive seat cover market during the forecast period. Expansion of the automotive sector is also likely to propel the automotive seat cover market in the near future.

Based on material type, the automotive seat cover market can be segmented into original leather, synthetic leather, and fabric. Premium or luxury cars are usually equipped with seat covers made from original leather. Original leather is considerably expensive; however, it provides more comfort and lends a luxurious appearance to the vehicle. Synthetic leather is obtained after chemically treating pure leather and is thus, less expensive than original leather.

Fabric materials are another type of materials that are used in automotive seat covers. Fabric materials are further divided into nylon fabric, vinyl fabric, and PVC fabric. Nylon fabric has high durability and is available in different colors. Vinyl fabric is similar in appearance to leather. Vinyl fabric is a soft material which provides more cushioning than leather at a considerably reasonable price. Vinyl fabric is also easy to clean. Among the material types, the vinyl fabric material sub-segment is expected to dominate the automotive seat cover market in the next few years owing to its characteristics of providing the same level of comfort at a lower cost.

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Based on vehicle type, the automotive seat cover market can be classified into passenger vehicles and commercial vehicle. The passenger vehicles segment can be further sub-segmented into hatchbacks, sedans, SUVs (sports utility vehicles), and MPVs (multi-purpose vehicles). The commercial vehicles segment can be further split into light commercial vehicles (LCVs), heavy commercial vehicles (HCVs) and buses & coaches.

Based on the sales channel, the automotive seat cover market can be segmented into OEM (original equipment manufacturers) and aftermarket. The OEM segment is anticipated to dominate the automotive seat cover market during the forecast period. This is primarily attributed to the fact that automotive seat covers do not need to be replaced frequently, since seat covers are an interior component of the vehicle.

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Based on the mode of availability, the automotive seat cover market can be divided into custom fit, semi-custom fit, and universal fit. Custom fit seat covers cover the entire seat of the vehicle and are comparatively more expensive. Universal seat covers are less expensive; however, they may not cover the entire seat.

Based on geographical region, the automotive seat cover market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to dominate the global automotive seat cover market during the forecast period owing to the rising demand for both passenger as well as commercial vehicles and the strong presence of key automotive vehicle manufacturers in few countries of Asia Pacific such as China, Japan, and South Korea.

Key players operating in the automotive seat cover market include Lear Corporation, Faurecia, Johnson Controls, Saddles Inc., EuWe Group, FU Group, PETOSKEY PLASTICS, Coverking, Pecca Group Berhad, Seat Covers Unlimited, and Sage Automotive Interiors.

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