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Global Data Integration Tool Market Gains from Demand for Tools Combining Several Heterogeneous Data Sources
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In comparison with on-demand deployment model, on-premises has been predicted to gain a greater adoption rate in the coming years. A number of companies could adopt on-premises deployment model since it offers privacy and confidentiality parameters to their data. The marketing segment by application could take on a colossal share of the world data integration tool market as marketers can design a customer-centric view with the help of data integration tools and use more precision to target their marketing activities. This could help marketers to do away with additional efforts directed toward several marketing channels and the need to work with channel-specific metrics.
Data integration tool also assists marketers to feed and integrate their data obtained from various marketing channels into an reports tool that could be used to examine and collect relevant information from them. Marketers could also be able to plan out marketing tactics as per their target group while achieving a 360-degree view of their data with the implementation of data integration tool. If end-use industries are concerned, there could be a whole lot of opportunity in life sciences and healthcare markets due to the staggering adoption of data integration tool therein. The high adoption rate could also help the markets to gain traction in the near future.
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The fact that life sciences and healthcare industries are loaded with immense amounts of data mainly from wearable technologies and pharmacy, financial, hospital, claim, clinical, and patient systems could be a primary factor augmenting the demand for data integration tool. This data is used as a bullet proof plan to counter challenges such as identifying new diseases, developing new medicines, improving patient care, and treating a majority of current diseases.
On the regional front, Asia Pacific has been envisioned to register an impressive CAGR whereas North America could garner a stronger share of the international data integration tool market. Players are being encouraged to come up with new offerings because of the generation of massive amount of data such as ERP, CRM, subscriber data, server logs, and clickstream data. Some of the top names of the market are Cisco, SAS Institute, Inc. and SAP SE.
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