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Sports Drinks Market Manufacturers lays Significant Growth Opportunity to Optimize their Revenues
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In terms of distribution channel, the market for sports drinks is segmented into supermarkets & hypermarkets, convenience stores, drug stores and others. The supermarkets & hypermarkets segment accounted for highest share in the global sports drinks market with 55.1% share in 2015.
In terms of type, the sports drinks market is segmented into isotonic, hypertonic and hypotonic. The isotonic segment held the largest share in 2015.
The key application areas of the sports drinks market include thirst quenching, energy boosting and thirst quenching & energy boosting. The sports drinks with thirst quench & energy boost applications held the largest share in the market in 2015.
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Europe was the second largest sports drinks market globally, with 22.9% share in 2015. The combined global share of six major markets for sports drinks (Germany, Italy, the U.K., Russia, Spain, and France) was 15.4% in 2015. Germany held the largest share in the sports drinks industry of Europe in 2015. It is also expected to retain its dominance during the forecast period. However, Italy is expected to grow at the fastest CAGR during the forecast period.
The major companies operating in the sports drinks market include Glanbia Plc, PepsiCo Inc., The Coca Cola Company, Monster Beverage Company, and ClifBar, MusclePharm Corporation.
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