Press release
India’s novel tea café industry
Spire, Spirethoughts, India, Tea, Cafe, Industry, Retail, Outlets, Investment, Starbucks, Barista, Chaayos, Cafe Coffee Day
Owned by Sunshine Teahouse, Chaayos has opened stores in Delhi, Mumbai and Chandigarh. Bengaluru based Chaipoint and Mumbai based Tea-trails are the local competitors in the market.
Unlike Chaipoint which has 94 stores so far, Chaayos invests in repeat customers. A 24/7 store in Gurugram and 7am stores to serve breakfast are their top-selling retail models.
What brands and retail models will come to dominate India’s chai café industry?
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Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
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