Press release
Digital Signage Market 2018 : Global Media Industry Report by Segmentation and Players Like Adflow NW, Brightsign, Hewlett-Packard, Keywest Tech., NEC Display and More
Digital Signage
Global Digital Signage Market Definition:
Digital signage is an electronic billboard system used to present dynamic information electronically, on flat panel displays such as LCD, Plasma or Projectors. This technology is used widely across multiple industries for advertising, display merchandising and information signage
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Major market drivers:
• High adoption of digital signage in the commercial sector
• High cost-effectiveness of digital signage
• Technological advancements in display technologies
• Rising infrastructure demand
Global Digital Signage Market Segmentation:
The digital signage market is segmented on the basis of product into kiosks, menu boards, billboards, and sign boards. The global digital signage market is also segmented on the basis of offering into hardware, software, and services. The hardware segment is further sub-segmented into displays, media players, projectors, mounts & other accessories.
On the basis of end-user the global digital signage market is further segmented into commercial, infrastructural, institutional, and industrial. The commercial segment is further sub-segmented into retail, corporate, healthcare, hospitality, and government. The infrastructural segment is further sub-segmented into transportation, and entertainment. The institutional segment is further sub-segmented into banking, and education.
On the basis of geography, global digital signage market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific, and Middle East & Africa. Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others. In 2017, North America is expected to dominate the market.
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Global Digital Signage Market – Company Share Analysis:
The report for digital signage market include detailed vendor level analysis for market shares in 2016 for Global, North America, Europe, Asia Pacific, Middle East and Africa and South America specifically. Also impact and development analysis of key vendors is registered in the market and factored on the basis of Vendor Positioning Grid Analysis which measures the vendors strengths and opportunities against present market challenges, measure providers ability to identify or satisfy present market needs, map providers market vision to current and upcoming market dynamics among others. The report also measures technology life line curve and market time line to analyze and do more affective investments.
Global Digital Signage Market – Major Market Competitors:
Some of the major players of the global digital signage market are Cisco Systems Inc., Adflow Networks, Hewlett-Packard Company, Keywest Technology, NEC Display Solutions Ltd., Brightsign Llc., Omnivex Corporation, Broadsign International Inc., 3M Co., LG Display Co. Ltd., Panasonic Corporation, AU Optronics, Samsung Electronics Co. Ltd., Ucview Media Inc., Winmate Communication Inc., Onelan Ltd., among others.
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