Obama won the media coverage in the final weeks of the US-presidency election
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The overall coverage of the US election has been very high all over Europe. In the UK alone, online media have referred to Barack Obama in 1726 news articles in the last week of October, compared to 1259 articles referring to John McCain.
”In all countries we have studied a clear pattern has shown that the volume of media coverage has changed for Obama throughout October, In the last week, 467 news articles have covered Barak Obama, without reference to John McCain in the UK’s online media alone,” comments Morten Rynning CEO of Cyberwatcher Media Monitoring.
In the US there has been a similar pattern. The online media have written at least 2057 news articles last week, only covering Obama.
The online media have reported the majority of the coverage about Barack Obama. In the UK they have the Guardian and The Times for most coverage of Obama in October, with in average 415 news articles each.
In comparison the five most active online media in the US, more than 952 news articles on average have been written about Obama in October.
UK coverage of US presidency election – last 6 weeks:
Coverage in US online media last 6 weeks – changing from a McCain dominance to Obama leadership.
CyberWatcher AS (www.cyberwatcher.com ) is a Scandinavian based software company within news search and monitoring solutions. CyberWatcher monitors 60,000 sources in more than 130 countries.
CyberWatcher AS
Strandveien 15, 1326 Lysaker
Norway
Tel: +47 67 11 37 20
Presscontact: Morten Rynning