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Special Resin Colors and Effects from SABIC Innovative Plastics Help European Automakers |
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| Pressemitteilung von: SABIC Innovative Plastics | ||
| PR Agentur: Marketing Solutions | ||
“We are global pioneers in color and effects technologies that contribute both glamour and practicality to auto interiors,” said Yvette Bogaert, leader Aesthetic Products & Services, SABIC Innovative Plastics. “The use of translucent and transparent effects adds depth and a feeling of spaciousness, as well as exciting new looks for a wide range of components. At the same time, combining an opaque plastic layer with an overlayer of transparent Lexan* resin can hide wiring and other hardware. We believe the stunning aesthetics and versatility of our Visualfx resins make them the best choice for today’s new auto styling.” Leveraging Specialized Technologies for Special Effects Two-shot molding and hydrographics are two important technologies auto designers are leveraging for these new translucent and transparent effects. Two-shot molding involves layering translucent or transparent resin on top of a transparent, translucent, or opaque resin. The top layer gives the part added depth. Hydrographics technology calls for immersing a part in an ink pattern floating on water like a film. The pattern adheres to the part, adding design interest. Also, the pattern can wrap around the part to provide better coverage than with traditional in-mold decoration applications. A clear coat is utilized after the hydrographics process to protect the film. The coating can change the appearance of the application if a matte or soft touch surface finish is used instead of high gloss. When OPEL designed the 2007 Corsa, the company sought to create a stylish, yet warm and inviting, interior. Working closely with SABIC Innovative Plastics, OPEL selected Lexan FXD123 resin from the company’s Visualfx resins for translucent switches and knobs on the center stack area and door interiors that would glow in night optical conditions. The plastics supplier not only created the precise daylight color OPEL sought, but also fine-tuned the amount of translucence to ensure the same tone at night, when the parts are lit from behind. Launching a New Colour Palette SABIC Innovative Plastics will soon introduce the Expression 2009 palette of colours – featuring a brand-new category of special effects – that reflect upcoming trends. The Expression 2009 portfolio – available in a range of Visualfx resins – can help auto designers explore new aesthetic possibilities for future vehicles. Please contact Yvette Bogaert at Yvette.bogaert@sabic-ip.com and +31 164 29 1294 for questions or visits to the Customer Innovation Center in Bergen op Zoom, The Netherlands. For additional information on SABIC Innovative Plastics’ portfolio of Visualfx resins please visit the company’s website at www.sabic-ip.com. This press release and relevant photography can be downloaded from www.PressReleaseFinder.com Alternatively for very high resolution pictures please contact Tessa Vroegop (tvroegop@marketingsolutions.be , +31 164 317 013) SABIC Innovative Plastics Media Contacts Global Automotive Anne Clement SABIC Innovative Plastics, Bergen op Zoom The Netherlands Tel.: +31 164 29 3148 E-Mail: anne.clement@sabic-ip.com Agency Media Contacts The Americas Jim Allison AH&M Marketing Communications, Pittsfield, Mass. Tel: +1 413 448 2260, Ext. 25 E-Mail: jallison@ahminc.com Europe Tessa Vroegop Marketing Solutions, Bergen op Zoom, The Netherlands Tel: +31 164 317 013 E-Mail: tvroegop@marketingsolutions.be Japan Mitsu Sugino Tokyo PR Inc., Tokyo, Japan Tel: +81 332 732 731 E-Mail: sugino@tokyopr.co.jp China Shona Liu Edelman, Shanghai, China Tel: +86 21 6289 2929 x470 E-Mail: shona.liu@edelman.com About SABIC Innovative Plastics SABIC Innovative Plastics is a global supplier of plastic resins widely used in automotive, healthcare, consumer electronics, transportation, performance packaging, building and construction, telecommunications and optical media applications. The company manufactures and compounds polycarbonate, ABS, ASA, PPE, PC/ABS, PBT and PEI resins, as well as the LNP* line of high-performance specialty compounds, under such well known brand names as Lexan, Cycolac*, Geloy*, Noryl*, Cycoloy*, Valox* and Ultem*. The Specialty Film and Sheet division of SABIC Innovative Plastics manufactures high-performance Lexan sheet and film products used in thousands of demanding applications worldwide. The dedicated automotive organization is an experienced, worldwide supplier, offering leading plastics solutions for five key automotive segments: body panels and glazing; under the hood applications; component; structures and interiors; and lighting. SABIC Innovative Plastics is part of Saudi Basic Industries Corporation (SABIC), one of the 10 largest petrochemicals manufacturers in the world. * Trademarks of SABIC Innovative Plastics IP BV. Media Note: The proper name of the company is SABIC Innovative Plastics, and excludes any abbreviations or variations when referring to the company. As an acronym, SABIC should be all caps whenever it appears in print. |
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