Summit of Brand Leaders: Results
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The results of the Summit have showed how important are the correctly developed branding strategies, innovations, effective management and attentive, honest attitude to the consumers. Russia’s future joining the WTO will undoubtedly increase the level of competition for all national brands, that’s why the drastic changes in this sphere need to happen as soon as possible.
Branding Agency 'Zarkin & Partners'
Ligovsky 10, office 3139
Saint-Petersburg, Russia
+7-(812)-971-70-78
+7-(812)-578-15-69
www.zarkin-partners.com
Press-contact: Yulia Kuznetsova, pr1@zharkin-partners.ru, +7-(812)-971-70-78
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies in cooperation with US branding agency DBD International. The development of a branding strategy includes working out the brief (together with the ordering party), conducting marketing studies (surveys) using a special methodology (which includes surveys on positioning) and creating promo slogans and messages for PR and advertisements. The development of a branding strategy can also include naming, i.e. working out the brand name and its testing.
The branding itself - that includes the development of a logo (trademark) design, a brand style, a package design, a concept of printed advertisements, a promo design and scenarios of advertising spots - is developed in cooperation with the partnership agency DBD International EXCLUSIVELY based on the created branding strategy.
Having an intelligently developed advertising and PR strategy and creating your advertisements and PR based on the unified branding strategy will allow you selling your products and services in larger quantities and at higher prices.