Proposed Apple/Sprint Deal Should Benefit Both Companies

According to several reports, an Apple iPhone and Sprint deal is increasingly likely with the introduction of the new iPhone 5, particularly in light of the fact that Sprint will be the only remaining carrier with an unlimited data plan, an asset that clearly appeals to Apple. Although not officially confirmed, if a deal goes through it could be a huge benefit for both companies.

Apple stands to gain access to Sprint’s 46 million mobile subscribers, thereby challenging Android’s increasing presence in the mobile market, while Sprint would now be in the same position of both Verizon and AT&T, which already have agreements to sell iPhone.

According to a recent Comscore report, Android continues to widen its gap with Apple in the U.S. smartphone market with a market share of over 38 percent, as over against Apple’s 27 percent. A recent investor alert from Douglas Fallsworth, via the GCMWorldwide.com investor newsletter, both confirmed these figures and speculated that this widening gap may well drive Apple to approve the proposed deal with Sprint. Apple obviously wants to close this gap, and the deal with Sprint would be a major step in the right direction. Access to Sprint’s 45 million subscribers could help Apple gain market share at a considerably faster rate going forward.

Sprint, too, stands to benefit from this potential deal. Sprint’s share in the U.S. mobile subscriber market has been on the decline for well over a year, now. Having iPhone would not only help it gain more subscribers, but also increase its average revenue per customer, as iPhone users are generally known to be heavy data users.

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This release was published on openPR.