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True Refrigeration Relaunches Into UK and Ireland Foodservice Markets

01-31-2011 01:02 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: True Refrigeration

/ PR Agency: The Publicity Works
True Prep Counter with optional drawers

True Prep Counter with optional drawers

True is relaunching its range of foodservice refrigeration into the UK and Ireland. The American manufacturer is one of the world’s leading refrigeration specialists and has been developing models that are especially tailored for the UK and Irish markets.

The company will be backing its products with an unprecedented warranty that gives three-year parts and labour, plus five-year cover on compressors.

As well as offering a choice of the foodservice industry’s most popular standard sizes and designs, True will offer designs that are new to the market. For example, its prep tables have a patented air-flow system that keeps food products within safe temperatures whilst containing the airflow within the cabinet, which True says is more energy-efficient than a conventional ‘curtain of air’ system.

“Sustainability is an increasing focus for buyers and we have a slightly different approach than other quality refrigeration manufacturers,” says John Lilly, marketing director of True UK. “The key point of difference is that True’s refrigeration systems are larger than the industry standard. This means they pull down and recover temperature quicker, resulting in shorter run times which save energy. An added benefit is that the faster pull down times enhance food safety.

“Lower energy consumption means lower running costs, while the shorter run times mean the system works less hard and so lasts longer – hence our five year compressor warranty. True cabinets deliver a sustainable refrigeration solution that caterers can rely on for many years of dependable service.”

The True Refrigeration range is available through dealers across the UK and Ireland. For more information visit www.truemfg.com or call True UK on +44 (0) 1709 888888.

True is the market-leading supplier of quality commercial refrigeration. Founded over 60 years ago in Missouri, USA, True now flourishes around the world, because its units are designed to offer the best environment to store food products. True is relaunching its range of foodservice refrigeration into the UK and Ireland and has been developing models that are especially tailored for caterers here. The company will be backing its products with an unprecedented warranty that gives three-year parts and labour, plus five-year cover on compressors. As well as offering a choice of the foodservice industry’s most popular standard sizes and designs, True will offer exciting designs that are new to the market.

True Refrigeration
Field’s End Road
Goldthorpe
S. Yorkshire
S63 9EU
Press Enquiries:
Toni Turner or Alison Haynes at The Publicity Works:
01263 761000; true@publicityworks.biz
For more news about True visit the press office at www.publicityworks.biz
Graham Porter, True UK: 07766 813824

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