Rising internet usage and consumer awareness to drive Online Group Buying in India

Netscribes (India) Pvt. Ltd. launches a report on the Online Group Buying in India 2010 covering an emerging market in the online space. It is part of Netscribes’ Business Services Industry Series.

Mumbai, India – December 24, 2010 – Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report – Online Group Buying in India 2010. The online group buying market in India is steadily growing due to increasing purchases on the internet becoming more acceptable to a large array of consumers. Increase in Internet usage coupled with the rise in discretionary spending among the middle class will translate into a large profitable market.

The report provides a brief overview of the online group buying market and highlights the various business models adopted by players. This is followed by an analysis of the drivers which explains growth factors such as proliferation of internet and extensive use by young population, growing middle-class and increasing discretionary spending, increasing popularity of social networking websites in India and marketing & lead generation platform for local service providers. The key challenges identified include poor online payment gateways and rigid consumer perception. The major trends analyzed include introduction of innovative payment options, launch of a group buying tracker portal, deals offered in high value segments, group buying moves to television and entry into international markets. It also includes information regarding the major PE investments in the market.

The competition section offers an overview of the competitive landscape in the market and includes the performance of players based on the traction they have received daily. A snapshot of the players in the market includes information regarding their coverage, offerings, expansion plans, financials and traffic providing an insight into the existing scenario.

The social media analysis provides an insight into the services offered by the top three players based on market perception. The information regarding these players has been collated via a study of the top social media platforms in order to indicate consumer sentiments towards the brand.

About Netscribes (India) Pvt. Ltd.

Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base.

Gagan Uppal
Podar Center, 85 Parel Post Office Lane
Off Dr. Ambedkar Road, Parel (East)
Mumbai 400 012
Maharashtra, India
Tel: +91 22 4098 7530
gagan.uppal@netscribes.com

This release was published on openPR.