(openPR) - Boston, MA: February 13, 2012—Hypatia Research & Advisory, a leading boutique industry analyst firm specializing in customer and market intelligence research, today announced a strategic alliance with Mint Jutras LLC. Cindy Jutras, founder and president of Mint Jutras, is one the most well-respected authorities on ERP. Both companies share a common approach to research in focusing on how successful companies leverage enabling technologies to improve business performance. The 12 person team at Hypatia Research focuses on the front office technologies with customer intelligence, business intelligence and information management at the core, while ERP is at the center of Mint Jutras research. Enterprise performance management requires both front and back-office research expertise. Through this alliance, the two companies will share operational resources for data collection, analysis and business development.

“Nobody in the industry knows ERP better than Cindy Jutras and when it comes to primary research, she is deadly with data: collecting it, analyzing it and leveraging it to the advantage of both those who use enterprise software and those who sell it,” said Leslie Ament, Hypatia’s vice president, research and client advisory. “Her approach to primary research aligns well with our data-driven culture here at Hypatia”.

Cindy Jutras, president of Mint Jutras adds, “Since 2001, Hypatia Research has delivered market intelligence, benchmarking and guidance in vendor selection. I intend to exploit Hypatia’s operational infrastructure so that I can focus on what I do best—leveraging primary research to the advantage of those who use enterprise software and the vendors who develop it. Leslie’s thought leadership in customer insight and relationship management and her team’s research on enabling software technologies such as business intelligence, customer management and contextual analytics complement my research on ERP and enterprise performance. I can stay focused and still contribute to their efforts. That’s synergy.”

Contacts:
Joe Azzolino, Global Director of Client Services & Business Development
Customer Intelligence Research
JoeA@HypatiaResearch.com
978-828-7062

Lisa Lincoln, Global Director, Client Services & Business Development
Enterprise Resource Planning Research
LisaL@HypatiaResearch.com
508.734.5658

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Hypatia delivers high impact market intelligence, industry benchmarking, best practices, technology vendor selection, and ROI assessment services for end-users of CRM, Business Intelligence, Analytics, & Customer Data Management/Data Quality solutions.

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About Hypatia Research
Independent industry analyst firm Hypatia Research & Advisory delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and accelerate growth. Coverage includes: CRM, Business Intelligence, Customer Analytics, Social Media, Marketing Automation, Information Management, Data Quality and GRC. Since 2001, clients have relied on us for industry insight, expertise and independent market research for guidance in assessing various technology and service options. Visit our online research library at store.hypatiaresearch.com

About Mint Jutras
Mint Jutras LLC is an independent research-based consulting firm that specializes in analyzing the business impact of enterprise applications. Combining deep and broad domain expertise, decades of technology experience and fresh primary research, we offer actionable insights on how to make software investments pay dividends. We deliver this insight through published reports, eBooks, infographics, speaking and consulting. We influence the selection and implementation of enterprise applications and guide solution providers in developing solutions and communicating their full potential. Our research library is also available at store.hypatiaresearch.com/enterpriseresourceplann ...

Mint Jutras
6 Jackman Ridge Rd
Windham, NH 03087
Cindy Jutras, President
603 434 9688
cindy@mintjutras.com
www.mintjutras.com