Press Releases from Incentive Marketing Assn. (2 total)
Study: Business buyers provide big boost to gift card marketplace
The B2B gift card market – encompassing employee and sales incentives, together with customer loyalty programs – continues to grow in size and popularity, reflecting ever-wider enthusiasm by recipients, according to the Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association (IMA), which recently completed a study of more than 1,100 U.S. businesspeople and their companies to get a pulse on the latest gift…
Incentive Marketing Assn. 2011 leadership team Plans to boost outreach, educatio …
Dec. 6, 2010 - NAPERVILLE, Ill. – The Incentive Marketing Association (IMA) has a threefold plan for 2011 as the group prepares for a new year amid a still-uncertain business environment, according to the IMA’s newly-elected president.
“The jury is still out as to whether our industry will see a real recovery in 2011,” said IMA President Barbara Hendrickson, CPIM, who is also president of Design Incentives in Livonia Mich. “I…
