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Press Releases from Coley Porter Bell (1 total)

Coley Porter Bell Rebrands Wellbeing Giant Lifeplus

UK design agency Coley Porter Bell has created a new brand positioning, logo, livery and packaging designs for US well-being giant Lifeplus. The identity and packaging will be rolled out through the company’s international markets over the coming months. For the first time they communicate both the brand’s emotional and functional benefits. The new logo consists of two elements. Multi-coloured brush strokes in abstract expressionist style support the brand idea:

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