Press Releases from Spectrum (1 total)
Spectrum Shows Conclusive Results with Digital Strategy
Washington, DC – Spectrum, a full service communications firm based in Washington, DC announced today landmark findings from a recent women’s reproductive health campaign that reveal definitive proof that online advertising, when used as an exclusive communications vehicle, has the power to impact audience opinions and awareness levels.
“Online advertising has always been considered a supplement or component of a larger communications strategy,” said Katherine Maynard, Chief Operating Officer of…
