Press Releases from Selectabase (4 total)
Selectabase Launch Free Tools to Improve Postcode Targeting for Direct Mail
A range of free planning tools has been made available online to help target direct marketing campaigns geographically by postcode.
It can often be hard to identify exactly what postcodes cover a specific area or region. As postcodes are one of the best ways to select and target lists for mailings, down to an extremely granular level, this can make effective geographic targeting of direct marketing campaigns difficult.
The range of free…
Selectabase Updates Prospect Download Mailing List to Include Mosaic 2009 from E …
Prospect Download data has recently been updated to offer segmentation using Mosaic 2009 classifications from Experian. Prospect Download is an online service at https://www.selectabase.co.uk/lists/onlineb2c/default.aspx, where users can search for, order and download lists of consumers for use in direct marketing campaigns.
Experian’s Mosaic 2009 consumer classification identifies UK consumers using a three tier classification of 141 Mosaic person types, aggregated into 67 household types and 15 groups. Using Mosaic to…
Selectabase Announce UK Start Ups Increase 19% in 2010
Research by direct marketing company Selectabase, shows that the number of new businesses starting up in the UK is up by a recession-beating 19% compared to last year, at 240 start ups per day.
Whilst the rest of the economy has been in recession, UK start up activity seems to have remained vibrant, with growth reaching double figures this year.
From January to May 2010, Selectabase figures suggest that 36179 new businesses…
Selectabase Launches Online Marketing Lists for Download
UK marketing list provider, Selectabase, has launched Prospect Download, a new range of business and consumer prospect lists available to buy and download online.
Prospect Download from Selectabase is a new service which enables businesses to create, buy and download a mailing list online. These lists of prospects can then be used to carry out a direct marketing campaign using direct mail or telemarketing.
There are two versions of Prospect Download…
