Press Releases from Global Code of Conduct (1 total)
Mobile marketing gets ‘global code of conduct’
The Mobile Marketing Association (MMA), which represents 650 member companies worldwide, has released its Global Code of Conduct, designed to provide guidelines that all Mobile Marketers should consider and build their mobile marketing initiatives around.
The MMA Global Code of Conduct, or “the Code”, is intended to guide companies within the mobile ecosystem so that they can effectively, and responsibly, leverage the mobile channel for marketing purposes, whilst always protecting the…
