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Press Releases from University of Innsbruck - ilbi.eu (1 total)

Rediscover Innsbruck: “The right local-based information at the right time - a …

Innsbruck – With impeccable timing and just in time for the 2008 EUROTM, the world’s largest active-RFID Use Case in the tourism and leisure sector goes online. The Department of Strategic Management, Marketing and Tourism at the University of Innsbruck has successfully attempted to establish an automatic information system ensuring real-time transmission of location and target group specific information in cooperation with local partners in Austria and Bavaria. The results

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