Press Releases from Cake (1 total)
Cake develops digital campaign to showcase contemporary New Zealand
London, 5 July 2007: Cake, (cakegroup.com) the market leader in brand entertainment, has developed a digital campaign for Air New Zealand and Tourism New Zealand aimed at broadening perceptions of the country, beyond its spectacular landscapes, among savvy young British travellers.
The campaign, called ‘New Zeal AND …’ features a new website (at www.newzeal-and.co.uk) highlighting the energetic contemporary urban scene in the country and includes interactive city guides and Kiwi celebrities’…
