Press Releases from seniorwise (1 total)
How to improve technology acceptance by seniors
12.9.16. by van Putten, B.-J./Glende, S.
Ageing consumers make up a large and growing market, which can be served successfully when producers understand and address technology acceptance factors.
About a year ago, we tested a tablet for seniors with a 84-year old lady with limited technology experience. At the beginning of the test we told her that the product was specifically intended for seniors who were new to computers. During…
