Press Releases from My Digital Shelf (1 total)
Facebook and Dunnhumby partner to quantify FMCG digital marketing spend
Facebook and Dunnhumby have recently announced a partnership to launch the new Dunnhumby ‘Sales Impact tool’ – a method of measuring the returns of digital marketing investments with Facebook.
The tool will allow FMCG brands to analyse important factors such as how different audiences are responding to certain adverts and what the ideal frequency of adverts shown to certain audiences should be.
Alex North, Head of Marketing Science R&D for Facebook,…
