SponsorPay convinces Gameforge

Startup partners with market leader for online games, gives 85 million players free access to virtual goods

Berlin, 20 August 2009: Just a short time after its market launch, SponsorPay GmbH's innovative payment system is already reaching millions of online gamers around the world. Gamers are thrilled by the opportunity to receive virtual goods and items for free by accepting an offer from one of SponsorPays 1,000 advertising partners. And the industry is swiftly embracing the Berlin-based company's ground-breaking approach: SponsorPay proudly presents its newest client, Gameforge, the biggest publisher of browser and client-based MMOGs worldwide.

Free access to online content that usually has to be paid for. This is made possible with the new payment method provided by Berlin-based SponsorPay GmbH. "Instead of paying with real euros a player can now complete one of our advertising offers to purchase, for instance, a virtual item for a computer game", comments Jan Beckers, Managing Director and co-founder of SponsorPay. "In return, he'll receive the virtual good for free."

But not only gamers benefit from the new system. For publishers of online games, it works as an effective tool to raise revenues and increase their reach. Previously many players did not access premium content, being unwilling to pay for it. The possibility to receive it for free increases the games attractiveness and player activity. And the game publisher is paid a commission by the advertiser for each completed offer and thereby receives his real euros.

These arguments now have convinced one of the most important companies of the digital entertainment industry as well. "Our new customer Gameforge is one of the leading independent providers of browser and client-based online games", Jan Beckers comments. "This cooperation means a boost in reach for our advertising partners in Europe who now have access to an additional 85 million registered users." And Klaas Kersting, Managing Director of Gameforge, is sure to have entered a successful cooperation with SponsorPay: "As we are pursuing a long-term growth strategy, which is based on high consumer satisfaction, we are putting a high value on the transparency of advertising offers. With SponsorPay, we are happy to have found a partner who shares our philosophy completely and already serves a large portion of our markets in Europe."

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About SponsorPay: SponsorPay GmbH (www.sponsorpay.com), which is seated in Berlin-Mitte, was founded by Team Europe Ventures, Jan Beckers and Janis Zech and is currently employing 25 people. SponsorPay serves Germany, Austria, Switzerland, the U.K., France, Spain, Italy, the Netherlands, Sweden, Poland, Russia, the US, Canada and Turkey with native country managers and a localized product. Through their partners SponsorPay is able to reach more than 10 million users throughout Europe.

About Gameforge: Gameforge (www.gameforge.com) is the worlds largest independent provider of browser and client-based MMOGs (Massively Multiplayer Online Games). Founded in December 2003 by Klaas Kersting and Alexander Rösner the company employs more than 300 people at its headquarters in Karlsruhe, Germany. Accel Partners is invested since August 2007. Gameforge offers 15 games in more than 50 languages. The number of registered players of those games is at around 85 million. Their most popular games are the browser-based MMOG OGame and Europes largest client-based MMOG, Metin2. In 2008 Gameforge has been awarded numerous awards, including the "Red Herring 100 Europe", the "Entrepreneur des Jahres 2008" and the "Technology Fast 50 Rising Stars". Gameforge has also been elected by the World Economic Forum as "Technology Pioneer 2009". The International Business Awards has honored Gameforge as "Most Innovative Company of the Year in Europ" in 2009. Also this year, Gameforge has won the "Best browser game" category of the "German Computer Games Award" with its game "Ikariam".

Contact

SponsorPay GmbH
Jan Beckers
Linienstraße 139
10115 Berlin
Tel. +49/30/20 21 56 61 0
Fax. +49/30/20 21 56 615 5
jan.beckers@sponsorpay.com

Press Contact

Quinke Networks
Achim Quinke
Bei den Mühren 70
20457 Hamburg
Tel. +49/40/43 09 39 49
Fax. +49/40/43 09 39 97
mail@quinke.com

This release was published on openPR.