(openPR) - Pernod Ricard and the argonauten G2 will be walking the same road from now on. Following a two-stage pitch for the priority brand Ballantine’s, the Pernod Ricard team led by Bernhard Eisheuer and François Cambier decided in favour of the multi-channel agency. The argonauten G2 won the team over with their innovative concept and in-depth understanding of the market, and beat off two famous agencies in the final round. This means that the argonauten G2 have now become the German lead agency for the biggest whisky brand in the house of Pernod Ricard in the below-the-line sector.

The argonauten G2 are absolutely delighted. "Naturally, being asked to look after a brand like Ballantine’s is a very special challenge", says Elke Pechhold, head of the creative team in Düsseldorf. "We were all bowled over by the fascination of the brand, and I think this was reflected in our ideas and how we put them across, too." Unit Director Oliver Kmoth is also happy that the team won the pitch. The 35-year-old business management graduate joined the argonauten G2 this year from b+d and is now celebrating his arrival with Ballantine’s.

About the argonauten G2
Founded in 1996, argonauten G2 is a member of G2 – one of the few truly global agency networks dedicated to activation marketing. The argonauten G2 have always been one of the leaders among the most creative German agencies and are currently ranked number 13 amongst the best national advertising agencies (W&V 12/08) and number 5 among digital specialists (Manager, 12/08). The agency’s expertise encompasses all areas critical to action-driven communication – Interactive, Dialog Marketing, Advertising and Sales Promotions – while the execution ranges from tailor-made solutions to specific communications problems, through to the conception and execution of integrated marketing campaigns. Headquartered in Berlin, argonauten G2 also maintains offices in Dusseldorf, Frankfurt/Main and Hamburg.

Selected clients
Apollo-Optik, BAT, Berliner Philharmoniker, Cesar, Coca-Cola, Commerzbank, Deutsche Bahn, GROHE, KARSTADT, Leica, Messe Frankfurt, OTTO, P&G, SEAT, TNT, Vattenfall, Volkswagen

Contact:
Kirsten Tag
Corporate Communications Manager
argonauten G2 GmbH (Headquarters)
Rosenthaler Straße 51
10178 Berlin
Germany
Phone: +49 30 288841-532
Fax: +49 30 288841-310
E-Mail: pr@argonautenG2.de
Internet: www.argonautenG2.de