(openPR) - Online advertising technology taking marketers to a new level of performance and efficiency
Tel Aviv — July, 2009 — Podium Ad Technologies has announced the reporting implementation of Microsoft adCenter™ for adCore™ V3.0, an online advertising technology developed for ecommerce marketers and SEM agencies to fully automate search and price comparison ecommerce campaigns.
adCore™ now provides ecommerce companies the ability to view campaign statistics for the adCenter™ platform within adCore™. The version update provides ecommerce marketers with an end to end solution within the search engine environment across all platforms.
Microsoft’s new search engine Bing currently accounts for 12.1% of the total search in the United States and is therefore a highly relevant addition to the adCore™ system. Through the adCenter™ API, adCore™ is seeking to provide clients with direct access to the expanding search segment in addition to Google and Yahoo!.
“Microsoft adCenter™ API implementation within adCore™ was the final stepping stone of the reporting module. adCore™ agencies and clients can now view their entire SEM (search engine marketing) and SCE (shopping comparison engines) activity under a single unified reporting tool.
Advertisers can compare statistical data including conversions and ROI between the different media channels, analyze their activity reports and take marketing decisions based on real time cross channel activity data.” Omri Brill, CEO, Podium Advertising Technologies.
adCore™ is an online advertising technology used to automate the search engine marketing process for e-commerce based websites. Site owners and marketers are provided the capability to synchronize current inventory levels with online campaigns by syncing the site's database with the adCore™ system. This campaign management process allows sites to dynamically insert prices of products along with relevant data within text ads.
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adCore™ is a registered trademark of Podium Ad Technologies Ltd. in Israel and/or other countries.
About Podium Advertising Technologies
Founded in 2003, Podium Advertising Technologies is involved in software development in the field of online paid search advertising.
Our goal at Podium is to fully automate the online paid search advertising process and achieve technological superiority by supplying a comprehensive software solution covering all aspects of industry activity, which is both easy to use and affordable in price.
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