(openPR) - New York, New York - May 09 2006 - Lion Brand Yarn this week launched a new service for people who knit and crochet and would like to sell their work online. There is no charge for sellers to use this new "One-of-A-Kind Boutique". The only requirement is that Lion Brand yarns are used in the items created with yarn. Some examples of items currently listed include: Martha Stewart Styled Ponchos, Purses, Tote bags, Baby Blankets, Toys, Hats, Bikinis, Sweaters, Wedding accessories and much more. Consumers can even use the boutique to hire someone to custom knit or crochet an item for them.

The Lion Brand Web site is the number one yarn crafting site on the internet. Their huge volume of traffic makes it the ideal location for people to buy and sell yarn-related crafts and services. The new boutique offers yarn crafters a tremendous opportunity to turn the hobby they love into a small business. For consumers, there is no better place to purchase one-of-a-kind clothing hand-crafted from quality Lion Brand Yarn.

When asked how her sales were doing at the "One-of-A-Kind Boutique", Irene Baldwin responded "I had NO idea that the response would be so overwhelming. Over 100 email inquiries the first couple of days. I have almost sold out for now... Thank you for having such a wonderful outlet for our work. I am sure there are others in the boutique that feel the same way I do."

"This new feature reaches out to the community of people who may not knit or crochet but who want a custom-made baby gift or sweater--something they will never see in a store. At the same time, they’ll be able to experience the beauty and quality of our yarns." said Ilana Rabinowitz director of consumer marketing.

There is no charge for listing items on this new service. The new "One-of-A-Kind Boutique" can be found online at: www.lionbrand.com/stores/homemade/

About Lion Brand Yarn
The Lion Brand Yarn Company, is a 128-year-old entity and is America's oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.



Contact
Ilana Rabinowitz
ilana@lionbrand.com
1-201-804-3999