2X Software Named a CRN Emerging Technology Vendor

Strong Virtual Computing Product Line and Clear-Cut Licensing Draws Praise from CRN Editorial Panel

Dallas, TX, July 8, 2009 – 2X Software, the global developer of server-based computing software, announced today it has been selected by Everything Channel as a CRN Emerging Technology Vendor. The company was added to the list due to its robust product line, which includes the 2X ApplicationServer for Windows Terminal Services, 2X LoadBalancer for Terminal Services/Citrix, 2X ThinClientServer and the 2X VirtualDesktopServer. 2X products drew praise for offering easily scalable, installable and manageable solutions with straightforward licensing, resulting in product prices far below those of their competitors. CRN's Emerging Technology Vendor list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Of special interest to the panel was 2X Software’s latest product, the 2X VirtualDesktopServer. The VirtualDesktopServer improves virtual desktop manageability, security and performance, helping companies experience the full benefit of desktop and application virtualization. The product is hosted on a variety of virtualization platforms, and helps to lower companies’ operating costs by delivering secure, centrally managed access to virtual desktops and applications. Specific features of the VirtualDesktopServer include the following:

• Publishing of virtual desktops and applications, rather than local installation
• Use of the same client to connect to virtual desktops and terminal server applications
• Automatic suspension of inactive virtual desktops for maximum server efficiency
• Publishing of Windows applications and virtual desktops to Linux and Mac
• Publishing of applications to a terminal server farm
• Universal printing
• Supports a variety of virtualization platforms, including VMware, Sun VirtualBox, Microsoft Virtual Server, Microsoft Hyper-V, Virtual Iron and Parallels
• Integration with 2X LoadBalancer
• Windows 2008 and 64-bit ready

2X Software’s reseller program has grown significantly in recent months. 40% of 2X’s 1,200 resellers have joined within the past 12 months, highlighting the growing public attraction to the 2X brand. 2X plans to continue to grow its reseller ranks through significant discounts, the 2Xpert Certification Program, cooperative marketing opportunities and Tier-2 technical support. 2X is especially focused on growing its business with channel partners, particularly SMB and enterprise-focused solution providers.

“Solution Providers seek out innovative vendors that create new and innovative ideas to help them build revenue and customer loyalty. Our Emerging Tech list is where Solution Providers go to find these vendors. We congratulate all of the vendors for their innovation and creativity and their commitment to the technology sales channel," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

The vendors who make the CRN Emerging Technology Vendor list were founded in 2001 or later, have revenue under $1 billion and have an active U.S. channel strategy. Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information.

Nikolaos Makris, CEO of 2X Software, stated that “2X Software is pleased to join the ranks of CRN’s Emerging Vendors for 2009, and we welcome the recognition the addition brings to our robust product line. We look forward to benefitting from future publicity opportunities to highlight the advantages of 2X products to CRN vendors and subscribers alike.”

About 2X
2X Software Ltd - 2X - is a company developing software for the booming server-based computing market. Thin client computing controls spiraling PC management costs, centralizes application and desktop management, improves security and performance and allows users to work remotely. The company’s product line includes the 2X ThinClientServer, 2X LoadBalancer for Terminal Services/Citrix, 2X ApplicationServer for Windows Terminal Services and the 2X VirtualDesktopServer. 2X is a privately held company with offices in the USA, Germany, UK, Cyprus and Malta. Its management team is backed by years of experience in developing and selling network infrastructure software. 2X is a Microsoft, IBM and VMware partner. For more information, visit: www.2x.com.

About Everything Channel
Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. For more information, visit: www.everythingchannel.com.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, visit: www.unitedbusinessmedia.com.

2X Software Ltd
109 4th Floor,
Sir William Reid Street,
Gzira GZR 1033
Malta

For more information:
Please email Ryan Pope on rp@2x.com
URL: http://www.2x.com.

This release was published on openPR.