PC TV Tuner Market Faces Myriad of New Challenges

ELECTRONICS.CA PUBLICATIONS, the electronics industry market research and knowledge network, announces the availability of a new report entitled "Global PC TV Tuners - A Solid Niche in Transition".

Demand for PC-TV Tuners has fallen off from 2008’s level due to the worldwide economic recession, according to a new market research report available at Electronics.ca Publications. The market also faces fundamental challenges, including slow consumer demand, increased competition from online television and other programming sources, and lower prices due to a shift from hybrid analog/digital tuners to digital-only tuners. One hopeful development is that Microsoft’s Windows 7 and the new version of Media Center will include better connectivity solutions for PC-TV Tuners.

Opportunities for growth will be for hybrid analog/digital tuner manufacturers to increase share by lowering prices, or for new entrants to leapfrog the analog and hybrid segments by aggressively targeting the emerging digital-only segments, albeit with lower margins, according to the report. Overall, selling PC TV tuners is going to be a tougher business going forward.

Other findings from the report include:

• 2009 unit shipments will see a net decline of nearly 11%. Moderate unit growth will resume in subsequent years, driven nearly exclusively by digital-only tuner shipments.

• Worldwide PC-TV Tuner revenue likely peaked in value during 2008, at about US$ 1.4 billion.

• The European region is by far the largest geographic market for PC TV Tuners, representing more than 50% of worldwide revenue.

• PC Tuner growth in Notebooks will significantly outpace other segments, which include desktops, retail sticks, and retail add-in cards.

• ATSC M&H mobile video in the US may create significant upside for digital-only tuners.

Details of the new report, table of contents and ordering information can be found on Electronics.ca Publications' web site. View the report: http://www.electronics.ca/publications/products/Global-PC-TV-Tuners-%252d-A-Solid-Niche-In-Transition.html

Electronics.ca Publications is a world-class research network and publishing company whose focus is technology and market research for the electronics industry. Our network spans dozens of areas of electronics expertise, and taps the knowledge of researchers and analysts internationally. We deliver critical information on the semiconductor, advanced materials, nanotechnology, electronics manufacturing, wireless technology and converging markets, to name a few.

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This release was published on openPR.