(openPR) - Wednesday, 29th April 2009 8.30am –12.30pm
Enterprise Ireland, The Plaza, East Point Business Park, Dublin 3

A round table session on the unique business cultures, opportunities and strategies associated with and required in Europe’s German-speaking markets.

This workshop, facilitated by Enterprise Ireland with support from the Ariston Group, a German based consultancy company, and Trinity College, Department of Germanic Studies, has been designed to bring Irish companies quickly up to speed with the key characteristics of Europe’s German-speaking markets.

Topics covered include:
o Cultural intelligence – the pitfalls of Germany, Austria and Switzerland
o Navigating German, Austrian and Swiss organisational structures
o Aligning sales strategies and pitches to meet German, Austrian and Swiss buyer expectations

Round table
The format of the session will be round-table, chaired by Enterprise Ireland, with each discussion topic being introduced by short presentations by experts for that field. Fast-paced and information rich, drawing from real-world examples, the aim is to generate an exchange of information amongst all participants, going beyond a simple Q&A session with the experts.

Background
Traditionally the German-speaking markets have been overlooked by Irish companies, as they have been overshadowed by more familiar and seemingly more accessible marketplaces. However with the right approach, resources and commitment there is enormous potential in these markets. In light of recent exchange rate fluctuations with Sterling and the Dollar, the time is right for Irish companies to carry out a real assessment of the opportunities in Eurozone markets, in particular Germany, the veritable “power house” of Europe.

Deliverables
The workshop will give participants a general overview of how best to approach the German market including:
o An awareness of key businesses and cultural differences to expect when entering the market
o How to best prepare for meetings and interactions with buyers by better understanding what makes them tick
o Introductions to experts and relevant Enterprise Ireland market-based staff

About Ariston Group Performance Consulting:

Our mission is to help our clients continuously improve the performance of their employees and organizations.

Ariston Group professionals have all many years experience in the Sales and Marketing industry. Delivering success in any sales environment takes a thorough understanding of the sales and marketing processes. We have built a solid Go-To-Market Model with detailed methods and proven processes. For our clients we always seek to find cost-effective solutions, while taking into consideration both their present and future company needs. Ariston offers you real industry experience based on today's global markets and current technologies.

Our core consulting offerings:
- Sales Excellence
- Marketing Excellence
- Business Development
- International market expansion
- Key Account Management
- Customer focus and customer management

Ariston Group Performance Consulting
Grosshaderner Str. 13
81375 Munich
Germany
Tel: 0049-(0)89-700669240
Fax: 0049-(0)89-700669230
Email: info@aristongroup.de
www.aristongroup.de