Growing MICE market in the Middle East leads to USI`s successful GIBTM attendance 2009

Karlsruhe, 27/04/2009. For a third year in a row; following 2007 and 2008, Ungerboeck Systems International exhibited at the GIBTM in Abu Dhabi. The objective was to expand the market position in the region as well as the company’s brand awareness. The overall feedback on the exhibition was incredibly positive, exceeding all expectations. In addition to an increased number of trade visitors there was much more traffic at USI`s stand, underscoring the great interest in professional event management solutions in the Middle East. The growing MICE market and its increasing requirements are accompanied by a huge demand for software systems to keep pace with the developments. Next to a simplification of their event management, prospects are searching for solutions that offer tremendous time and cost reductions and increase overall efficiency.

“GIBTM is the ideal trade show for us to meet all relevant contacts in one place. Due to complete dedication to the meetings, conference and events industry GIBTM focuses exactly on those target groups we want to address with our product EBMS”, explains Zack Bouraeda, Director of Marketing International, and adds: “We will continue to exhibit at GIBTM to increase our marketing presence locally and to make sure there is a clear picture of what USI can offer in the way of software.”

About USI
USI develops and markets Event Business Management Software (EBMS) and is recognized worldwide as the leading, enterprise-wide integrated software product for venues, exhibitions, conferences and destinations. USI currently serves customers in more than 25 countries worldwide from offices in St. Louis, Karlsruhe, Brisbane, Hong Kong, and Guangzhou.

Ungerboeck Systems International GmbH
Frau Silke Hörsch
Ettlinger Str.12
76137 Karlsruhe
Deutschland
Tel. +49(0)721 355 01-0
Fax +49(0)721 355 01-1
eMail: silke.hoersch@ungerboeck.com
Internet: www.ungerboeck.com

This release was published on openPR.