(openPR) - Leading online Asian fashion retailer YesStyle.com is proud to sponsor Identities: a cultural exploration of fashion, held in conjunction with the Harvard-Radcliffe Asian American Association at Harvard University in Cambridge, Massachusetts on April 11, 2009. Proceeds from Identities 2009 will support MAP for Health, a Boston-based charity dedicated to promoting health awareness among at-risk communities.

Exploring the theme of interplay between Eastern and Western aspects of group identity, Identities 2009 will feature a diverse cast of 40 models strutting the catwalk at Harvard's Annenberg Hall. Segments of the show will parallel 1920s Shanghai and New York, and feature Asian American models in Americana-inspired outfits. In addition, the show will feature original designs by students from Harvard and New York fashion schools.

"YesStyle.com is delighted to sponsor this year's Identities," said YesStyle.com founder and CEO Joshua Lau. "YesStyle.com is dedicated to bringing the latest in Asian fashion to the United States and beyond, crossing boundaries between East and West through the shared culture of fashion. When Identities asked us to be a part of their 2009 show, we felt it was the perfect fit."

Identities co-producer and board member of the affiliated Harvard-Radcliffe Asian American Association Christina Zhou stated, "I am excited for my team to work with YesStyle.com to promote our vision of exploring the interplay between the cultural and fashion aspects of Asian American identity."

Identities 2009 marks the third edition of the charity fashion show. In July 2009, YesStyle.com will be celebrating its third anniversary online.

For further details, please contact Stefan Janssens, YesStyle.com Marketing Manager at stefan.janssens@yesstyle.com or visit www.yesstyle.com. For more information about Identities visit www.hcs.harvard.edu/identity/.

About YesStyle.com

Established in July 2006, Asian fashion retailer YesStyle.com offers a wide range of high-quality fashion, jewelry, accessories, and beauty products, all carefully selected by in-house stylists. YesStyle.com currently features more than 300 fashion brands from Tokyo, Seoul, Hong Kong and more, and launches over 20,000 new arrivals for fashion, jewelry, and beauty per season. Highlighting the latest trends and styles, YesStyle.com is dedicated to providing the best platform for designers and fashion brands to connect with international customers. YesStyle.com is the sister website of leading Asian entertainment retailer YesAsia.com, named as one of the "Top 50 Retail Sites" in the U.S. by Internet Retailer magazine.

About Identities

Identities was founded in the spring of 2006 with the aim of exploring the ways in which fashion and identity influence each other, and of promoting student involvement in the arts at Harvard. In contrast to other student shows, Identities is focused on presenting a conceptual, design-centered look at fashion, while staying true to themes that appeal to students. Identities places a strong emphasis on promoting the design community at Harvard, seeking to attract students who are passionate about design and the fashion industry.

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Stefan Janssens
(stefan.janssens@yesasia.com, tel. +852 2746 6573)