(openPR) - Online advertising technology taking marketers to a new level of performance and efficiency
Tel Aviv — March, 2009 — Podium Advertising Technologies has announced the full integration of Google Product Search on adCore™ V3.0, an online advertising technology developed for online retailers and SEM agencies to fully automate SEM and SCE(shopping comparison engines) campaigns.
adCore™ now contains the ability to automatically launch and update campaigns based on the website’s current online inventory to Google Product Search, also known as Google Base or Google Shopping. The version update is the first of a series of SCE being added to adCore™.
Google Product Search is the world’s leading shopping comparison engine according to their Alexa ranking. Using the Google Product Search API, adCore™ is seeking to provide clients with the ability to advertise products within the growing shopping comparison site alongside advertising within search engines.
“Google Product Search integration within adCore™ gives a great opportunity for online retailers to gain highly targeted shopping traffic from major markets including the US, UK and Germany to their website for free. Google Product Search is just the first SCE we plan on adding to adCore™ in 2009, making adCore™ a more complete tool for online marketers.” Omri Brill, CEO, Podium Advertising Technologies.
adCore™ is a next generation online advertising technology which fully automates the ecommerce marketing process. The system takes online retailers through the entire advertising process from feed based products, keywords and ads submission through campaign optimization and maximization and down to reporting and monitoring on all major search engines and shopping comparison engines.
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adCore™ is a registered trademark of Podium Advertising Technologies Ltd. in Israel and/or other countries.
About Podium Advertising Technologies
Founded in 2003, Podium Advertising Technologies is involved in software development in the field of online advertising.
Our goal at Podium is to fully automate the online advertising process and achieve technological superiority by supplying a comprehensive software solution covering all aspects of industry activity, which is both easy to use and affordable in price.
Podium Advertising Technologies Ltd. Company was founded in 2003 and specializes in online paid search advertising technologies.
At Podium we seek to maintain our advanced technology status and high level of professionalism in the online paid search advertising field by constantly improving our technology tools and deepening our SEM knowledge.
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