Online advertising technology taking marketers to a new level of performance and efficiency

Tel Aviv — March, 2009 — Podium Advertising Technologies has announced the full integration of Froogle on adCore™ V3.0, an online advertising technology developed for online retailers and SEM agencies to fully automate SEM and SCE(shopping comparison engines) campaigns.

adCore™ now contains the ability to automatically launch and update campaigns based on the website’s current online inventory to Froogle, also known as Google Base or Google Shopping. The version update is the first of a series of SCE being added to adCore™.

Froogle is the world’s leading shopping comparison engine according to their Alexa ranking. Using the Froogle API, adCore™ is seeking to provide clients with the ability to advertise products within the growing shopping comparison site alongside advertising within search engines.

“Froogle integration within adCore™ gives a great opportunity for online retailers to gain highly targeted shopping traffic from major markets including the US, UK and Germany to their website for free. Froogle is just the first SCE we plan on adding to adCore™ in 2009, making adCore™ a more complete tool for online marketers.” Omri Brill, CEO, Podium Advertising Technologies.

adCore™ is a next generation online advertising technology which fully automates the ecommerce marketing process. The system takes online retailers through the entire advertising process from feed based products, keywords and ads submission through campaign optimization and maximization and down to reporting and monitoring on all major search engines and shopping comparison engines.

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adCore™ is a registered trademark of Podium Advertising Technologies Ltd. in Israel and/or other countries.

About Podium Advertising Technologies
Founded in 2003, Podium Advertising Technologies is involved in software development in the field of online advertising.

Our goal at Podium is to fully automate the online advertising process and achieve technological superiority by supplying a comprehensive software solution covering all aspects of industry activity, which is both easy to use and affordable in price.

For more information on Podium Advertising Technologies:
www.podiumadtech.com

Podium Advertising Technologies Ltd.
Tel: +972-3-566-3444
Fax: +972-3-566-3434
Email: info@podium.co.il
www.podiumadtech.com

Podium Advertising Technologies Ltd. Company was founded in 2003 and specializes in online paid search advertising technologies.

At Podium we seek to maintain our advanced technology status and high level of professionalism in the online paid search advertising field by constantly improving our technology tools and deepening our SEM knowledge.

The company’s offices are situated in the heart of Tel Aviv city known as the "Silicon Valley" of Israel. Our customers can benefit from our advanced technological know-how, wide professional knowledge and the constant drive towards innovation and creativity, characteristic of the Israeli technology.

Podium Advertising Technologies
31 Rothschild Ave.
Tel: +972-3-566-3444
Fax: +972-3-566-3434
Shirley Marschal

This release was published on openPR.