(openPR) - Atlanta – March 10, 2009 -- Richard Warner, CEO of What’s Up Interactive and founder of its sister company, Daybook Inc., has announced the addition of Matt Fazio as senior project manager and Jim Osterman as content development director.

In his new role, Fazio will supervise support, maintenance and updates for existing Fox Television Stations online community dating sites, as well as managing the design and development process on an upcoming hyper-local directory project for Fox stations, starting with FOX5 Atlanta.

Osterman will provide editorial content for What’s Up Interactive and its clients. For the Daybook Network of online local news portals, he will serve as editor, working in tandem with publisher Karla Sinclair on the daily production of the editions in Atlanta, Dallas/Fort Worth and Nashville.

“Matt and Jim are both tremendous additions to our team,” Warner said. “Matt’s background as a project manager in the Internet field is second to none, and Jim’s ability to deliver creative, engaging content is a vital piece to our strategic approach.”

Fazio has worked as a project management consultant with several interactive agencies in Atlanta, handling clients such as Anheuser-Busch, IBM, Philips Electronics, Lowes Home Improvement and The Home Depot. He is a graduate of the University of Florida, as well as a member of the Atlanta Interactive Marketing Association, the Project Management Institute and the American Society of Training and Development.

Since 1999, Osterman has been a freelance writer and communications consultant. He was with ADWEEK magazine’s Southeast edition for 16 years, and writes a weekly column for The Atlanta Journal-Constitution. He is a past president of the Atlanta Ad Club, and served on the board of advisors for the School of Mass Communications at Georgia Southern University.

About What's Up Interactive
What’s Up Interactive is a relationship-driven interactive marketing agency dedicated to growing our customers’ businesses. What’s Up delivers creative Web site design, development and technology; multimedia solutions including video and podcast production and innovative search and social media marketing. Our clients include The Coca-Cola Co., Georgia Aquarium, Fox Television Stations and Industriaplex, among many others. To learn more, please visit whatsup.com.

About Daybook, Inc.
Since 1990, Atlanta Daybook and its predecessor, the What's Up Atlanta fax, have created a unique news community composed of the area's media, public relations professionals, non-profit organizations and local business and civic leaders. Daybook distributes local news leads daily and provides regional and national press release distribution services. Daybook expanded to the Dallas/Fort Worth market in 2005 and Nashville in 2008.

What's Up Interactive/Atlanta Daybook
1200 Ashwood Parkway, Ste 135
Atlanta, GA 30338