Austin, Texas – (January 14, 2009) Aviva, a new monthly newspaper with an editorial accent on Hispanic Austin has launched. The inaugural January edition features several notable personalities including a profile of Senator Gonzalo Barrientos, contributions from Martha Cotera and City Councilman Mike Martinez, and unique coverage of Tejano and Latin music, food and Latino society.

The paper, a full color and richly decorated 16-page tab, is being distributed throughout the city. Aviva was created to promote the concept of community in an ethnically diverse metropolis. Austin thrives in its multicultural vitality and Aviva plans to capture that growing appreciation for Hispanic culture.

"We hope to unite the community around its unique Tex-Mex heritage," publisher/editor Gavin Lance Garcia states. "Aside from coverage of the arts,letters, and lifestyle, we will focus on becoming a community advocate for social exchange and touch upon sensitive subjects including race and ethnic identity."

Managing Editor, Liz Hernandez said "We are excited about bringing a new publication to the Austin area. Aviva will not only celebrate the diversity and richness of the Hispanic culture, it will showcase and raise awareness of the many achievements and contributions of the Hispanic community."

Aviva is published by Spark Awakened Publishing/EFG Group and is owned by Garcia, Hernandez and musician Frank Gomez. Investors include Gomez, restaurant entrepreneur Rob Lippincott (Guero's),and promoter Luis Zapata (Old Pecan Street Festival).

For more information about Aviva or whom to contact for distribution, contact Proformance Sports Marketing and Entertainment, LLC at 512-391-9800.

Proformance (PSME) is a global and domestic sales agency specializing in strategic planning and development of cutting-edge intellectual properties and new business development with fully integrated, branded platforms. PSME services also include celebrity/talent representation,sports event site search and evaluation, brand market positioning, licensing and eventmanagement, with cohesive brand-consumer alignment.

Proformance Sports Marketing and Entertainment
815 Brazos St.
Austin, TX 78701
Aimee Finnorn
512-391-9800

This release was published on openPR.