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STRATACACHE’s ActiVia for Media Digital Signage Solution Provides New Interactive Module

01-19-2009 01:14 PM CET | IT, New Media & Software

Press release from: STRATACACHE

STRATACACHE’s ActiVia for Media Digital Signage Solution

SPECTRA Media Player Interactive Module Provides Advanced Consumer Interactivity

New York, NY, January 12, 2009—At NRF’s 98th Annual Convention and Expo, STRATACACHE (NRF booth #2365) announced a new series of SPECTRA interactive modules capable of being added to its SPECTRA series of media players. With the SPECTRA interactive module, STRATACACHE supports customer-facing digital signage applications where users interface with a display in kiosk mode through touchscreens or handheld mobile devices (bluecasting).

This new feature provides retailers and OOH network operators with the ability to engage customers with interactive media applications or promotions while optimizing the customer experience. With the ability to integrate interactive marketing capabilities with STRATACACHE’s award-winning ActiVia for Media digital signage solution, marketers and merchandising executives have a solution fit for interactive catalogs, product selection, wayfinding, customer service, media takeaway and other dynamic merchandising applications.

“Building an interactive module for our SPECTRA media players allows businesses across all vertical markets to further engage the target customer and gain market intelligence while creating a unique, high-impact brand experience,” says Louie Hollmeyer, STRATACACHE VP of Marketing. “The digital sign attracts the customer, the interactive application helps guide or serve the customer better.”

STRATACACHE ActiVia for Media is the leading digital marketing and merchandising platform for highly distributed retail environments. ActiVia combines STRATACACHE's patented content delivery platform with state-of-the-art content scheduling, management and reporting. With multi-layering, dynamic data sources, audience measurement and new interactive capabilities, ActiVia provides a powerful tool for retailers to reach their target customers while managing the entire digital signage lifecycle for networks containing up to 250,000 concurrent devices.

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About STRATACACHE

STRATACACHE is the world leader in efficient, scalable and cost-effective content distribution, digital signage/digital media presentation, IP business television, and application acceleration solutions for highly distributed, network connected organizations. Serving Global 2000 customers in the retail, finance, service, manufacturing, and government markets worldwide, STRATACACHE's products transparently solve large-scale content distribution, digital media, and application performance challenges while immediately providing tangible return-on-investment and dramatically improved user satisfaction. STRATACACHE is based in Dayton, Ohio, USA and is privately held. For more information please visit www.stratacache.com.

For immediate release:
Paula Polei
ppolei@stratacache.com
937.224.0485

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