(openPR) - 1/5/2009 – Diamond Bar, Calif. – Advanced Media, Inc., is a manufacturer and marketer of the popular RIDATA brand of recordable CD, DVD, Blu-Ray, electronic storage products, and digital media accessories. The company is pleased to introduce several additions to its’ 2009 line-up of the Ridata brand of Blu-ray media including 4X Inkjet White Printable Blu-ray 25GB Discs.

A Blu-Ray disc safely stores 25GB of data on a single-layer and the new inkjet printable discs will easily display vibrant color graphics or photos to clearly label each disc. Users can easily personalize preferred images, text or a combination of media on the disc’s surface for family, archival or marketing purposes. “Blu-Ray technology was developed to answer the increasing demand for large capacity storage of high-definition video and data,” stated Harvey Liu, Advanced Media president. “The new Ridata 4X Inkjet White discs allow users to quickly print, record and enjoy high-definition TV programs, archive large amounts of data and storage of other multimedia content.”

Due to its larger capacity Blu-Ray can offer recording state-of-the-art picture quality as well as superior features and functionality. Also offered are multiple audio and video streams, up to 7.1 channel surround sound, and user-friendly graphical interfaces are just a few more Blu-ray technology advancements.

Taking advantage of its highly developed ISO approved manufacturing processes, Ritek uses a special Flexible Manufacturing System (FMS), so it can quickly respond to customers’ demands in the shortest time possible. The company leverages this competitive advantage to provide new products and maintain its leadership in the optical media industry.

The RIDATA 4X Inkjet White is now available through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, they are competitively street priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of electronic storage media and accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 233X CF Cards. The brand also features USB EZ Drives including the award-winning Yego USB Hub drive and other USB drives such as the Twister USB drive.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: domesticsales@ritekusa.com. Visit Advanced Media at: www.ritekusa.com.

Media Contact:
Carol Warren
Antarra Communications
Tel: 714.891.3660 Ext 14
cwarren@antarra.com

Copyright 2009 Advanced Media Inc. All rights reserved. Trademarks are the property of their respective owners. Specifications are subject to change without notice.