(openPR) - Linux-based digital signage provider 1-2-1VIEW is collaborating with custom display manufacturer Outform to develop a DSP audience measurement chip to create flexible, lightweight point-of-display digital signage retail platforms.

Backed by the Singapore-Israel Industrial Research and Development (SIIRD) Foundation, the joint venture will receive a grant to develop a dedicated hardware platform that is both small enough to be placed in any kind of POD yet fully networkable for flexible control of the display screens storewide or even throughout an entire chain.

At the heart of the platform will be a custom designed digital signal processor (DSP) chip that will receive incoming visual data from an attached pinhole camera. The screen display unit will then be able to log viewer statistics based on their age, gender and ethnicity and will be capable of reacting to these details based on the demands of the site display.

Parked under Outform’s current i-Display product line of screen displays, the i-Display Intelligent and the i-Display Brand Management will incorporate 1-2-1VIEW’s InterFace digital signage technology.
The i-Display Intelligent will actively interact with viewers, determining their age, gender or ethnicity to display content that is more relevant to enhance their retail experience.

The i-Display Brand Management will play scheduled content similar to regular digital signage displays, but will measure audience attention span across the network of screens, breaking the viewership logs down into duration and number-of-views demographics for impact analysis of advertising campaigns.

Targeting retailers, the i-Display Intelligent and i-Display Brand Management will provide highly quantifiable viewership measurement capabilities, resulting in well defined ROIs in a climate that calls for targeted, justifiable initiatives.

About 1-2-1VIEW
1-2-1VIEW is a provider of digital signage systems that are based on Linux and are built on proven consumer electronics platforms. 1-2-1VIEW’s turnkey hardware-software solution is network controlled and scalable to an infinite number of screens. With award winning, lightweight media players and web based management, 1-2-1VIEW is combining the most advanced technology with low cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.com

About Outform
Outform is a specialist creations agency that has gained worldwide recognition for its unique ability to craft and deliver complex advertising and marketing concepts to their final media. With exceptional creativity being our core asset, we are focused on providing vastly effective non-traditional brand experiences that adhere to the highest standards of production in the industry. We provide full-service creative solutions and project management for sophisticated brand penetration ranging from gigantic ambient displays, POS & retail displays, displays for events & exhibitions, as well as award-winning creative design. www.outform.com

1-2-1VIEW Media Holdings
30 Shaw Road
#06-04 Roche Building
Singapore 367957