Granola Bars Market: Reporting and Evaluation of Recent Industry Research & Development

Granola is a breakfast nourishment and nibble sustenance comprising of nuts, rolled oats, nectar or different sweeteners, for example, darker sugar, and here and there puffed rice, that is generally heated until it is fresh, toasted and brilliant darker. Amid the preparing procedure, the blend is mixed to keep up a free breakfast oat consistency. Dried organic product, for example, raisins and dates, and desserts, for example, chocolate are once in a while included. Granola, especially in the event that it incorporates flax seeds, is frequently used to enhance processing. Granola is frequently eaten mixed with yogurt, nectar, crisp organic product, (for example, bananas, strawberries or blueberries), drain or different types of oat. It additionally fills in as a garnish for different baked goods, pastries or frozen yogurt. Other than its utilization as a breakfast and nibble nourishment, granola may likewise be fused into some night supper formulas.

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Granola is conveyed by individuals who are climbing, outdoors, or hiking since it is lightweight, nutritious, high in calories, and simple to store. As a nibble, it is regularly joined with nectar or corn syrup and consolidated into a bar shape that makes it simple to convey for pressed snacks, climbing, or other open-air exercises. The global granola bars market is segregated on the basis of type, distribution channel and region. Based on type, the global market for granola bars is segregated into organic and inorganic granola bars. Inorganic granola bars held majority market share in 2016 and is expected to hold its position throughout the forecast period owing to longer shelf-life and facility of storing for a longer period of time. Organic granola bars is anticipated to witness the most rapid growth rate during the forecast period owing to rising awareness about the benefits of natural organic products among consumers. Based on distribution channel, the global granola bars market is segregated into supermarkets/hypermarkets, departmental stores, convenience stores and vending machines. Supermarkets/hypermarkets held majority market share in 2016 and is also anticipated to witness a substantial growth rate during the forecast period of 2017-2025. Vending machines is anticipated to witness the most rapid growth rate during the forecast period owing to increased demand among the youth. They prefer healthy snacks on the go and vending machines is the perfect solution to it.

Major drivers driving the global market for granola bars include rising demand for gluten-free food products. Granola is gluten free and therefore, granola bar it is witnessing a surge in demand globally. Increasing health consciousness and rising awareness about various diseases and digestive problems, is triggering market growth for granola bars globally. As the global market of granola bars is highly fragmented and there are large numbers of local players in the market, quality of the granola bars is often compromised. This is a major restraint to the global granola bars market. Developing countries of Asia Pacific such as China and India offer huge opportunities to the global market for granola bars.

Geographically, the global market for granola bars is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. North America held the most dominant market share in 2016 and is expected to hold its dominance throughout the forecast period. This is attributed to higher awareness among consumers about the benefits of granola and the preventive measures that granola provides. Asia Pacific is estimated to witness the most rapid growth rate during the forecast period owing to rising health consciousness among consumers in this region.

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Major players included in the global granola bars market include General Mills, Inc. (U.S.), The Kellogg Company (U.S.), PepsiCo, Inc. (U.S.), Clif Bar & Company (U.S.) and Oriole Healthy Food (U.S.) among others.

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