Away From Home Tissues And Hygiene Market 2017: By Trends And Analysis-Segmented By Products, End User Vertical, Region And Forecast To 2022

The report on global away-from-home tissues and hygiene market Includes:
A detailed study of porter’s five forces analysis, where all the five major factors in the market have been quantified using internal key parameters governing each of them

Market landscape of top players, including key growth strategies, geographical footprint, and competition analysis

The Global Away-From-Home Tissues And Hygiene Market was valued at USD 25.2 billion in 2016, which is expected to reach USD 32.6 billion by 2022, registering a CAGR of 4.68%, during 2017-2022 (the forecast period). Increased expenses on hygiene products and demand for better lifestyles of the working class are the key factors influencing the market growth. Additionally, the consumer awareness is rising in developing nations, as people are willing to spend for away-from-home products. This trend is also expected to support the market expansion.

Consumers are using away-from-home products for a range of applications, which have become a daily necessity for the users. Companies are expanding by introducing new range of products that cater to customer-specific needs. In the industry where cost and performance drive the market growth, companies are following customer-centric approach to gain sales volumes. Moreover, the value of green and recycled goods is growing, owing to the customers opting for an environmental-friendly alternative.

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GROWING POPULATION TO BE A KEY MARKET DRIVER IN THE INDUSTRY
Asia-Pacific countries such as India and China are witnessing rapid population growth. The global population is estimated around 7.4 billion and is expected to count above 8 billion by 2024. This growth is expected to have a direct impact on the market, with consumers buying higher volumes of AFH goods. The growing population is largely driven by the increasing number of individuals surviving to reproductive age, accompanied by great changes in fertility rates. Moreover, increasing trend of urbanization and migration are some other factors contributing to the increase in the global population.

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With majority of the population migrating to urban regions, the consumption of these goods is expected to rise in the coming years. In addition, awareness in the Asia-Pacific countries has risen, as the population is adopting Western lifestyles and utilizing AFH products on a daily basis. Thus, the APAC market is expanding rapidly. Moreover, these factors are expected to contribute to the growth of the AFH market.

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ASIA-PACIFIC TO SURPASS THE EUROPEAN MARKET BY 2022
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Geographically, the market has been segmented into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. North America is the largest market, globally, with the United States holding more than 30% of the global market share. The European market is the second largest, with 29.3%. However, higher consumption rates in the Asia-Pacific countries, aided by the aggressive market push, are expected to accelerate the market at a faster rate, during 2017-2022 (the forecast period). The Asia-Pacific market is, thus, expected to surpass Europe by 2021 and become the second largest market for AFH, globally.

Kimberly-Clark and SCA dominate the AFH market with biggest market shares in the industry. Kimberly-Clark Corporation, George-Pacific, and SCA account for more than 60% of the market share in the United States. After Wausau Paper’s acquisition, SCA has been making concerted attempts to consolidate its position in the away-from-home tissues market. Though new companies are focused on attaining larger market share, dominant presence of big companies is challenging the growth. To summarize, the market is expected to be dominated by the major players in the future.

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Key trends prevailing in the industry and profiles of leading companies that include –
• Kimberly-Clark Co.
• Georgia-Pacific LLC
• SCA Company
• Procter & Gamble
• Cascades Inc.
• Wausau Paper Corp.
• Sofidel Group
• Clearwater Paper
• Kruger products
• Weifang Lancel Hygiene Products
• HOSPECO

The Report Offers:
• Market definition, along with identification of key drivers and restraints for the market
• Market analysis, with region-specific assessments and competition analysis on a global and regional scale
• Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies, which can influence the market on a global and regional scale
• Extensively researched competitive landscape section with profiles of major companies, along with their strategic initiatives and market share
• Identification and analysis of the macro and micro factors that affect the away-from-home tissues and hygiene market on, both, global and regional scale
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

Table of Content
1. Introduction
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Market Definition

2. Research Methodology

3. Executive Summary

4. Market Dynamics
4.1 Market Overview
4.2 Drivers
4.2.1 Changing Lifestyle Among Working Population
4.2.2 Increasing Spending on Hygiene products
4.2.3 Increasing Population
4.3 Restraints
4.3.1 Growing Demand for Electric Dryers
4.4 Industry Value Chain Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat from New Entrants
4.4.4 Threat from Substitute Products
4.4.5 Competitive Rivalry Within the Industry
4.5 Industry Value Chain Analysis

5. Global Away-from-Home Products Market Segmentation, Forecasts, Trends
5.1 By Product Type
5.1.1 Paper Napkins
5.1.2 Paper Towels
5.1.3 Wipes
5.1.4 Bathroom Tissues
5.1.5 Dispensers
5.1.6 Incontinence
5.1.7 Others
5.2 By End-User
5.2.1 Domestic
5.2.2 Business/Commercial
5.2.3 Hospitals and Healthcare
5.2.4 Others(Industries)
5.3 By Region
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 India
5.3.3.3 Japan
5.3.3.4 Rest of Asia-Pacific
5.3.4 Latin America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Mexico
5.3.4.4 Rest of Latin America
5.3.5 Middle East & Africa
5.3.5.1 UAE
5.3.5.2 Saudi Arabia
5.3.5.3 Turkey
5.3.5.4 Rest of Middle East & Africa

6. Global Vendor Market Share Analysis

7. Competitive Analysis – Company Profiles
7.1 Kimberly-Clark Co.
7.2 Georgia-Pacific LLC
7.3 SCA Company
7.4 Procter & Gamble
7.5 Cascades Inc.
7.6 Wausau Paper Corp.
7.7 Sofidel Group
7.8 Clearwater Paper.
7.9 Kruger products
7.10 Weifang Lancel Hygiene Products
7.11 HOSPECO

8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Scenario and Opportunities

9. Future of Global Away-from-Home products Markets

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