(openPR) - hairXpression by Balmain, a couture hair accessories brand, has tapped Pierce Mattie PR (piercemattie.com) to oversee its Beauty Public Relations. Pierce Mattie PR recently went to Paris to handle PR outreach for hairXpression, when the products were featured on the catwalk at the opening show for Paris Fashion Week. Pierce Mattie PR will oversee the USA launch of the collection, as well as, the limited edition hair pieces, which will be released for the Holidays.

hairXpression by Balmain reflects the timeless style of the couture fashion house Balmain, Paris. The collection, which includes 40 SKUS all feature the patented Soft Blend Edge to offer optimal comfort and gives an invisible finish. One of the only non-human hair products on the market, hairXpression by Balmain products can be styled in anyway and are water resistant.

“We are excited to be working with such a distinctive hair product. The unique patented scalloped edge ensures that the hair blends seamlessly and naturally. The luxury of the couture fashion house Balmain, Paris is highly respected in the fashion world and they are now the first fashion line to license the name and produce a line of high quality hair accessories. I am sure the collection will be a success with editors and consumers alike.” Said Jenelle Forin, Account Director at Pierce Mattie.

hairXpression is available at fine salons and stores. For more information visit www.skinbeautyca.com, the exclusive licensed U.S. distributor, or contact Pierce Mattie Public Relations at 212-243-1431.

About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie Public Relations remains the industry leader in communications for luxury beauty, fashion, home and fitness brands. With offices in New York and Los Angeles, Pierce Mattie PR has solid relationships with the editorial world of New York and the celebrity world of Hollywood. Pierce Mattie PR has a proven track record of collaborating with its client partners to deliver consistently outstanding results.

Pierce Mattie Public Relations
62 West 45th Street 3rd Floor
New York, NY 10036
212-243-1431
Moreinfo@piercemattie.com
www.piercemattie.com