Australia Consumer Market Outlook and In-Depth Analysis 2017

The Australian consumers are more inclined to healthy products and are open to extensive varieties. Further, the better purchasing power of the people has ultimately impacted the market growth of the consumer products in a positive manner. For better analysis, Market Research Hub (MRH) has recently added a report titled as “Australia Consumer Market Study – 2017” to its vast report archive. This study provides in-depth analysis into the lifestyles of metropolitan consumers, which will provide the reader with an understanding of the preferences of metro consumers and guidance in forming actionable innovation ideas from those consumer sentiments.

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Australia is a developed economy with substantial liquid assets, a high standard of living, and a population that has a strong demand for high-value products from Asia, North America, and Europe. It acts as a pilot market in which the companies who want to enter the American market first incline towards Australia as a test zone. Their investment is limited and modes of consumption are very similar. Australia consumers prefer healthy products and are willing to pay more for these goods. Moreover, the Australian market is open to import as national production does not cover all their needs.

Over the years, it has been analyzed that household debt is high but still, domestic consumption sustains the country's growth. The market analysis shows that the European trends are popular and emulated in their purchases. Australians are more concerned with their health and the environment that consequently leads to demand for fresh and organic foodstuffs, environmental markets, and products linked to energy saving technology.

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This report provides the Australia consumers spending pattern, goals & aspirants, health & wellness and convenience & technology for the market. The Australian consumer spending pattern as discussed in the report includes various findings such as Australian-made continues to appeal, in-home food expenditure rises, spending on alcohol decreases both in and out of the home, and Australians willing to pay a premium for natural & safe qualities. Further, the health and wellness of the Australia consumer are measured that is their primary concern which comprises kicking sugar, mental wellness that starts with stress reduction, fat sheds stigma, avoiding carbohydrates and gluten, growth in dairy alternatives, protein alternatives that provide innovation and weight loss, along with energy assistance received through functional foods. Lastly, the convenience and technology for the consumer market are detailed with technology health intervention, environment & ethical, sustainable & cruelty-free and recyclability, which is a baseline expectation which ultimately suspends the report.

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