Social Networks in China Leads to Higher Growth Due to Rising Trend of Live Streamed Shows: May 2017 Report

Social media is becoming increasingly important as a digital megaphone for customers to share their experiences with friends and engage directly with brands. With a prime focus on Chinese market, a new study focusing on the trends in social networks has been broadcasted to the vast portfolio of Market Research Hub’s research offerings. The report is titled as “Social Networks - China - May 2017” which provides deep insights into the market and consumer trends towards the social networks. Moreover, detailed analysis on the key player’s active in the market, their competitive strategies, future prospects and growth opportunities.

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China’s online users spend more than 40 % of their time online on social media, a figure that continues to rise rapidly. China’s social-media users not only are more active than those of any other country but also, in more than 80 percent of all cases, have multiple social-media accounts, primarily with local players (compared with just 39 percent in Japan).

At first, the report elaborates an executive summary of the market on social networks and finds that rural areas show potential. As per the key highlights of the study, total Internet users saw a 6.2% increase in 2016 and social networks become news feeds. Marketing on social networks in China also plays an important role. Moreover, Social media, mobile video and mobile search are the top channels for mobile ads in China in 2017. The use of mobile technologies to access social media is also growing rapidly in China. Therefore, consumers are showing a trend to ‘switch off’ does not mean that marketing on social networks is no longer important. Instead of keeping consumers online, marketing should offer people alternative ways to connect with the real world.

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The report further finds that for better marketing Variety shows/live shows and lifestyle related content have potential. Live streaming is broadcasting video content in real-time. It’s often used to share events, but it’s starting to mature and diversify in China. There are 344 million users of live streaming by 2016 and 25-29s are core target audience of live-streamed shows. Event marketing works better on males and high earners. High earners are more likely to advertise for brands. Humour is important for engaging the 20-24s.

The report analyzes the companies and brands; and finds that presently, Tencent continues to dominate the market, WeChat taking the lead because it is one of the largest standalone messaging apps by monthly active Chinese Users. This has been assessed by the number of monthly active users of WeChat, QQ, Qzone and Sina Weibo. On the other hand, YY Inc. leads live streaming sector but also faces fierce competition.

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In many ways, e-commerce live streaming shows are simply a new generation of ads: infomercials. But since everything is live, audience members can interact with the influence, who can charm the audience to purchase more.

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This release was published on openPR.