Operational Analytics Market - Size, Trend, Share, Opportunity Analysis & Forecast, 2025

Operational analytics solutions transform data into insights to improve decision-making, lower costs, and enhance service levels. The companies use it to remain competitive, reduce fraudulent activities, and modernize operational procedures. The global operational analytics market is expected to grow at a CAGR of around 17% from 2017 to 2025.

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Based on type, the market is segmented into software and services. Various services included in the report are managed and professional services. By business function, it is divided into information technology, marketing, sales, finance, human resources and others. Based on application, market is segmented into predictive asset maintenance, risk management, fraud detection, supply chain management, customer management, workforce management, sales and marketing management and others. Various deployment models included in the report are on-premises and cloud. By industry vertical, it is segmented into telecommunication, retail and consumer goods, manufacturing, government and defense, energy and utilities, transportation and logistics, and others. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

Market Dynamics:

Drivers:
Increased demand for cloud-based security solutions due to its optimal cost and hassle free maintenance
Rising adoption of advanced data management strategies

Restraints:
Complex process

Market Players:
The top players in the global operational analytics market include IBM Corporation, Oracle Corporation, Microsoft Corporation, SAS Institute, HPE, SAP SE, Alteryx, Cloudera, Bentley Systems, and Splunk.

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KEY TAKEAWAYS
Global Operational Analytics Market

MARKET LANDSCAPE

By Business Function

Information Technology (IT)
Marketing
Sales
Finance
Human Resources (HR)
Others

By Application

Predictive asset maintenance
Risk management
Fraud detection
Supply chain management
Customer management
Workforce management
Sales and marketing management

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