Crowd Analytics Market to reach $1,531 Million, Globally, by 2022

Crowd Analytics Market Report, According to a new report published by Allied Market Research, titled, Crowd Analytics Market by Solution, Deployment Model, Application, and End User: Global Opportunity and Forecast, 2014-2022, projects that the crowd analytics market was valued at $331 million in 2015, and is projected to reach at $1,531 million by 2022, growing at a CAGR of 24.9% from 2016 to 2022. Retail and other industries segments are expected to exhibit healthy growth rate during the forecast period, owing to high demand for customer engagement through behavioral modeling and predictive analysis.

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Crowd Analytics Market Segment Review:

The global crowd analytics market is segmented based on solution, deployment model, application, industry vertical, and geography. On the basis of solution, it is bifurcated into software and services. Considering deployment model, it is divided into on-premise and cloud models. The applications areas of the industry are safety & security, crowd flow management, mobility & tracking, and others (campaign planning and customer engagement). Based on the end user, it is categorized into transportation, retail, hospitality & tourism, and others (government, marketing agency, and finance). The market is analyzed based on four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.

North America to dominate the Market:

North America was the largest market in crowd analytics industry in 2015, owing to healthy economic growth, ongoing commercialization, and increase in ICT expenditures by the government on various projects including, home land security, tourism, and other people management programs. In addition, there is a growth in adoption of crowd analytics solutions in Europe due to upsurge in urban population and increase in footfalls of customers at retail malls. The trend of strong adoption of analytics software in North America and Europe have accelerated the growth of the crowd analytics market.

Based on the geography, the market is segmented into four major regions, namely, North America, Europe, Asia-Pacific, and LAMEA. North America was the highest revenue contributor in 2015, and accounted for around 37.5% share of the overall crowd analytics market. The Asia-Pacific market is projected to grow at the highest CAGR of 27.4% during the forecast period, owing to upsurge in need of public management and crowd control in large retail malls and airport gateways.

The report features a competitive scenario of the crowd analytics industry and provides comprehensive analysis of key growth strategies adopted by major players. Key players profiled in the study are AGT International GmbH, Crowd Dynamics International, Crowd Vision Limited, Geodan Next, Mira, NEC Corporation, Nokia Corporation, Savannah Simulations AG, Spigit, Inc., and Walkbase. All these players are involved in competitive strategies including software innovation, business expansion, and partnership to augment the growth of the global crowd analytics market.

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Key Findings of the Crowd Analytics Market

The cloud deployment model segment accounted for the highest share in the market in 2015, growing at a CAGR of 25.6%.
North America generated the highest revenue in 2015, and valued at $124 million.
Asia-Pacific dominated the market in terms of growth during the forecast period.
The U.S. was leading in terms of crowd analytics market, in 2015. In addition, Canada, UK, Germany, China, Australia, and the other emerging markets are anticipated to provide significant opportunities for major players.

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