(openPR) - Continuing a tradition of hiring the most dedicated and capable marketing professionals, L&A Marketing and Advertising recently brought Melissa White on board. As an account coordinator, White will oversee daily client activity, campaign creation and implementation and much more.

“L&A is fortunate to attract talented and driven individuals such as Melissa,” said Elliot Light, president of the Irvine-based agency. “With our diverse clientele expecting the best in service and strategy, we choose each and every team member with careful consideration.

"Melissa is the perfect fit for handling the demanding environment of the agency. I know she will give our clients the resources and support they need in order to grow.”

White will play a key role in not only meeting the needs of existing clients but also helping the agency to diversify and expand. She is adept at using an array of marketing tools, such as research, event planning and multimedia advertising, to help businesses evaluate and reach their goals.

“I’m ecstatic to come on board just as L&A is receiving recognition as one of the best places to work in Orange County,” said White, a native of southern California. “I know I will have numerous opportunities to grow and develop as the agency is continually signing new clients and branching out into new territories. I look forward to the upcoming challenges of upholding L&A’s impressive track record of customer service and goal-oriented marketing and advertising.”

In 2005, White graduated from California State University-Fullerton with a Bachelor’s of Art in Communications. Her degree includes an emphasis in photography and a minor in advertising. She has worked in customer service, photography and marketing, including a four-year stint in a local homebuilder’s in-house marketing department.

L&A Marketing and Advertising, Inc. is conveniently located off I-405 and Jamboree Road at 17461 Derian Avenue, Suite 204, Irvine, CA 92614.
For more information, please contact President Elliot Light at (949) 660-1180 or elliot@l-amarketing.com. Or visit the agency online at www.l-amarketing.com.

L&A is proud to be known as one of “Orange County’s Best Companies to Work For,” according to OC Metro Business magazine’s 2008 list of top local workplaces. In nearly 20 years of business, L&A has built a solid reputation for prompt, hands-on service tailored to the individual needs of each client and project.

L&A excels at creating multimedia advertising campaigns, developing or redeveloping brands, producing events and building customer loyalty for new or existing products. Web and Hispanic marketing services are also available.

L&A is a member of the Building Industry Association’s Sales and Marketing Council, the American Marketing Association and the Strategic Marketing Network.