(openPR) - The South East Asian Bank (SEAB), which was recently acquired by leading business group British American Investment, will now be called Bramer Banking Corporation to reflect the bank’s progressive vision to provide a better way of banking.
The launch of the new identity comes in line with the bank’s growth strategy and continuous efforts to reach new heights in its quest for excellence and leadership at the local and regional levels.
Bramer Bank Chairman, Hassam Vayid says the bank’s new identity is indicative of its quest for customer satisfaction.
“Rebranding means, among other things, a new lease of life, an extension of product benefits, new services and facilities, an updated structure and organisation, more ambitious plans for the future and a deeper commitment to our customers. We call this BANKABILITY. We commit to build and grow the bank around you,” he said.
South East Asian Bank opened its doors to the public in Mauritius in 1989 and over the past 20 years prudently built a solid reputation as a trusted and responsible provider of a wide range of banking services.
The bank is now firmly established, with six branches operating all over the island. It is now preparing itself to claim a more ambitious role as an innovative and friendly corporation.
“More important than building branches, we built relationships and slowly expanded our market share by meeting prudently the needs of our customers. Bramer Banking Corporation is poised to respond energetically and with professional acumen to these needs,” said Mr Vayid.
To get close to its customers, Bramer Bank is opening new branches – two in the immediate future, in Triolet and Beau Bassin. It will set up agencies in specific locations, already identified, and provide all its outlets with ATMs.
It will be introducing soon its own Credit Cards and will provide internet banking services in the near future.
On another note, Mr Vayid said Bramer Bank will work with the Central Bank and the banking association to ensure that the financial market remains stable and we will contribute to maintaining a healthy banking sector.
“We aim to broaden the privileged business partnership we share with our clients and to reinforce the quality and range of our facilities to appeal to a larger public. However, our strategy will not be driven by growth at any cost. Prudent management will be the norm,” he said.
This is the reason why, he added, the bank has onboard seasoned banking professionals, with more than 140 years of banking experience acquired at the biggest and long established local and international banks.
The Board consists of Yatemani Gujadhur (35 years in banking), Shivananda P. Mootien (30 years), Dawood Rawat (20 years), Farouk Hossen, Eddy Yeung, Saleem Beebeejaun, Sansjiv Nuckchady, our CEO, Chris Underwood (30 years) and the Chairman Hassam Vayid (40 years) in banking.
In the future, Bramer Bank says it will provide banking services to communities neglected by other institutions, one of them being SMEs.
“We are fully aware of the challenges of runaway inflation and will provide credit in a measured and judicious manner to encourage entrepreneurs who deserve to be supported and tap into new sources of funds where others see only a half-empty glass,” he said.
The signage of bank offices and branches across Mauritius has been changed to accommodate the new Bramer Bank logo.
South East Asian Bank opened its doors to the public in Mauritius in 1989. It was acquired by British American Investment Group in April 2008. It now operates under the new identity Bramer Bankin Corportation, or BramerBank.
Javed Bolah
Media and Communications Manager
25, Pope Hennessy Street
Port Louis
Tel: +(230) 202-3600
Email: jbolah@bai.intnet.mu
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