(openPR) - IRVINE, CA – Earthbound Media Group’s (EMG) Managing Partner and Chief Visionary Officer Damien Navarro was recently featured in the Winterberry Group’s newly released white paper entitled “State of the Agency: Digital Marketing and the Technology-Driven Ecosystem.” Navarro’s insight was included in the study as one of the only quotes from industry leaders referencing how agencies like EMG are anticipating client demands amid a rapidly evolving industry, rising media costs and a challenging economic climate.
Co-sponsored by the Direct Marketing Association’s (DMA) Marketing Technology and Agency Councils, the latest Winterberry Group’s publication is a follow up to their 2006 paper entitled “The State of the Agency: Marketing Transformation and the New Client Dynamic.” More than 100 executives, private consultants and marketing professionals across the marketing services and technology industries, including Navarro, were interviewed for the white paper which is currently available for download at www.winterberrygroup.com.
“This report is directly in line with how the industry is changing,” explained Navarro. “The feedback I offered was drawn from EMG’s real life experiences and how we strategically delve into business intelligence and web analytics at the start of the campaign as opposed to the end so we can forecast potential campaign challenges and anticipate resolutions up front.”
The accumulated research examines challenges that agencies and clients alike are facing given that innovation in digital advertising is evolving simply too quickly for the industry to keep up with and for marketers to effectively sustain. Specifically, the white paper touches on how the latest groundbreaking technologies such as marketing automation have emerged and dramatically transformed the digital landscape.
“Our sense of urgency and being at the forefront of the industry ensures all of our clients have a clearer understanding of their business objectives’ overall relevance and whether or not meeting them will impact their bottom line in a sustainable, long-term way,” Navarro added.
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.
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